Leaders of the Department of E-commerce and Digital Economy took souvenir photos with representatives of the Department of Industry and Trade and businesses
The conference was attended by Mr. Nguyen Huu Que - Provincial Party Committee member, Vice Chairman of Gia Lai Provincial People's Committee; Ms. Le Hoang Oanh - Director of the Department of E-commerce and Digital Economy, Ms. Nguyen Thi Minh Huyen - Deputy Director of the Department of E-commerce and Digital Economy; with the presence of 200 delegates who are leaders of the Departments of Industry and Trade, Trade Promotion Center, Investment Promotion Center, Trade and Tourism , Industrial Promotion and Trade Promotion Centers of provinces and cities; Enterprises operating e-commerce services, technology enterprises; Associations, enterprises, cooperatives, production and business establishments, training establishments; Central and local press and media agencies...
Regional connectivity is the key to effectively exploiting resources, creating value chains and common benefits for the entire region.
Speaking at the opening of the Conference, Director of the Department of E-commerce and Digital Economy Le Hoang Oanh emphasized that in the context of globalization and the 4.0 industrial revolution, e-commerce has become one of the core factors promoting socio-economic development. Especially, for the Central Highlands region with its large geographical features, scattered population and limited transport infrastructure, e-commerce is an effective tool to connect the region's products and services with domestic and international markets.
Director of the Department of E-commerce and Digital Economy Le Hoang Oanh
The Central Highlands is known for its strong agricultural products such as coffee, pepper, rubber, specialty fruits and typical handicraft products. These products are not only of high quality but also bear the mark of the Central Highlands. According to Director Le Hoang Oanh, e-commerce is an important bridge to bring these products to the wide consumption in the provinces in the Central Highlands as well as expand the consumption market throughout the country.
What is particularly favorable is that the Central Highlands region has great potential for online export of these items to countries in the region such as Laos, Cambodia, Thailand and other ASEAN countries. The development of e-commerce has helped erase geographical boundaries, reduce transaction costs and time, and create conditions for small and medium enterprises to access international markets more easily. “This is a great opportunity for the Central Highlands not only to increase export turnover but also to widely promote local product brands globally,” affirmed the Director of the Department of E-commerce and Digital Economy.
Member of Provincial Party Committee, Vice Chairman of Gia Lai Provincial People's Committee Nguyen Huu Que
In addition to the advantages, Provincial Party Committee member, Vice Chairman of Gia Lai Provincial People's Committee Nguyen Huu Que said that the e-commerce sector in the province still faces many difficulties and challenges. Currently, there are about 5,238 enterprises in Gia Lai province, of which 40% have built e-commerce websites. The established websites have not been effectively exploited; In addition, the skills of applying customer care software, order management, sales strategies, marketing, and branding in enterprises are still limited due to lack of financial resources, human resources, etc.
Therefore, the representative of Gia Lai Provincial Leaders expressed: “Gia Lai Provincial People's Committee is very honored to be chaired by the Ministry of Industry and Trade to organize the "Conference on promoting regional linkages in e-commerce development in Gia Lai and the Central Highlands provinces" to support local enterprises to exploit the potentials and advantages of the region; improve skills and capacity in e-commerce operations, develop product brands; proactively promote the expansion of new distribution channels as well as support export activities through cross-border e-commerce" .
According to Director Le Hoang Oanh, for e-commerce to truly develop its potential, there needs to be close cooperation between localities, businesses and state management agencies. Regional linkage is the key to effectively exploiting resources, creating value chains and common benefits for the entire region.
Deputy Director of the Department of E-commerce and Digital Economy Nguyen Thi Minh Huyen
Emphasizing this policy, Deputy Director of the Department of E-commerce and Digital Economy Nguyen Thi Minh Huyen said that the series of regional linkage events is an opportunity for localities to improve their state management capacity, develop a healthy and sustainable e-commerce market, thereby narrowing the gap in e-commerce development between localities. For businesses, the model will help optimize resources, improve production capacity; Standardize production and product distribution processes; Increase brand awareness, expand consumer markets. In addition, the series of events also helps people increase their access to products; Increase product choices with good service quality, reduced prices...
Expanding export markets with cross-border e-commerce
With the goal of building an e-commerce platform that unifies local e-commerce platforms that are not operating effectively and have no connectivity, the Department of E-commerce and Digital Economy assigned the E-commerce Development Center to build and operate San Viet (sanviet.vn). According to Mr. Nguyen Van Thanh - Director of the E-commerce Development Center, by the end of August 2024, San Viet had connected with 9 local e-commerce platforms in 6 economic regions; updated nearly 1,000 regional products; processed nearly 100 successful orders. In particular, San Viet has supported manufacturers to access many sales methods in the online environment...
Director of E-commerce Development Center Nguyen Van Thanh
Emphasizing the message that San Viet is a joint solution of central and local State management agencies, enterprises providing supporting infrastructure services, local e-commerce platforms... to contribute to promoting regional linkages in e-commerce development, at the Conference, the Director of the E-commerce Development Center directly guided businesses to register accounts on the Gialai.sanviet.vn branch platform and shared San Viet's orientation to support businesses in the coming time.
Conference Overview
In the context of Vietnam's increasingly deep integration with the world economy, the trend of shifting from traditional business to digital platforms is considered an effective solution to help businesses penetrate and expand export markets. In particular, cross-border e-commerce is increasingly becoming an important channel for exporting goods, opening up many opportunities for businesses to bring Vietnamese goods to the world.
Regarding some potential products of the Central Highlands region on Alibaba, Ms. Truong Phuong Thoa - Director of the Southern E-commerce Service Center, OSB Investment and Technology Joint Stock Company (Alibaba's authorized agent in Vietnam) shared that Vietnamese agricultural products such as coffee, tea, rubber, macadamia, medicinal products... are being searched the most by buyers from countries such as the US, India, Korea, China, Taiwan, Japan on the Alibaba platform. Therefore, Ms. Truong Phuong Thoa suggested that businesses should focus on strong products that are loved by world consumers to conquer the large foreign market.
Director of Southern E-commerce Service Center, OSB Investment and Technology Joint Stock Company Truong Phuong Thoa
As a leading delivery company in Vietnam, over the years, Viettel Post has helped farmers pack goods, store and transport goods across the country and internationally with the best policies, in which Viettel Post combines with many platforms to support businesses and farmers in consuming agricultural products.
Director of Viettel Post Gia Lai Branch Nguyen Quang Phuc
Regarding businesses in Gia Lai, Mr. Nguyen Quang Phuc - Director of Viettel Post Gia Lai Branch said that Viettel Post has served 200 businesses, cooperatives and business households here. Every month, there are more than 26 thousand orders with more than 100 tons of goods transported to all parts of the country.
Diversify sales methods on online platforms
Sharing at the Conference, Mr. Nguyen Lam Thanh - TikTok Representative in Vietnam said that TikTok implemented the Proud of Vietnamese Products program with the goal of promoting the introduction of quality Vietnamese products, services, brands, and reputable business addresses so that consumers have full information and increasingly support Vietnamese branded products, goods, and services.
Mr. Nguyen Lam Thanh - TikTok Representative in Vietnam
Regarding the information about “Success stories on TikTokshop”, Mr. Nguyen Lam Thanh introduced the models of Phuong Di Honey (Gia Lai province), Hana Ban Me (Dak Lak province)… Accordingly, by updating the trend, many businesses in the Central Highlands in particular, and the whole country in general, have taken advantage of and effectively promoted the advantages of selling on TikTok thanks to livestream to become increasingly successful.
KOC – MC Thuy Dung
One of the highlights of the Program was the special livestream session of KOC right in the Conference auditorium. With a passionate and inspiring sharing, KOC introduced and promoted some typical products of Gia Lai and the Central Highlands provinces. Thanks to that, the livestream session received the attention of local leaders and many businesses attending the conference who are looking for opportunities on digital platforms to expand their large consumer markets.
Signing ceremony of the Memorandum of Understanding within the framework of the Conference
At the end of the Conference, the representative of the State management agency for e-commerce signed a Memorandum of Understanding with e-commerce service providers to join hands to support the Central Highlands provinces in developing logistics, accelerating sales by taking advantage of livestream and promoting product consumption on e-commerce platforms, including San Viet and cross-border e-commerce platforms.
Leaders of the Department of E-commerce and delegates visited and listened to the introduction of typical products of the Central Highlands at booths within the framework of the Conference.
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