AFC and California Fitness & Yoga Collaborate to Elevate the Health Experience to the Young Generation

AFC, a biscuit brand of Mondelez Kinh Do, has just announced a partnership with the California Fitness & Yoga system to bring a comprehensive health and fitness experience to customers nationwide. By combining delicious and nutritious AFC biscuit products with training programs at California Fitness & Yoga, this partnership promises to bring a comprehensive solution for users pursuing a balanced, healthy lifestyle.

Mondelez International’s latest annual “State of Snacking” report found that snacks are a key factor in supporting physical and mental health. The report also found that consumers choose snacks for a variety of reasons, with 75% of them snacking for energy, 74% for mood, and 70% for fitness goals.

In line with this trend, within the framework of a one-year cooperation starting in July 7, AFC’s nutritional cake products will be widely displayed in the CaliFresh area at 2024 California Fitness & Yoga centers nationwide to provide convenient and healthy options for members during their workouts. During special check-in periods, California Fitness & Yoga members can enjoy AFC cake products for free. In addition, California Fitness & Yoga members will have the exclusive opportunity to be the first customers to experience the latest products from AFC.

In addition, AFC product consumers will have the opportunity to receive a special invitation to experience premium training services at California Fitness & Yoga. This collaboration aims to inspire users to improve their overall health by combining nutritious foods with regular exercise, promoting an active and healthy lifestyle.

Mr. Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam, shared: “At Mondelez Kinh Do, we understand consumers and constantly innovate to bring new and exciting experiences. interesting. With the mission of inspiring the young generation about lifestyle “Eat Good – Feel Good“, AFC always bring delicious and quality products that consumers can enjoy without worrying about nutrition. In addition, we always aim to bring activities and campaigns that can Enhancing the overall health and wellness experience for consumers. The partnership with California Fitness & Yoga is perfectly aligned with this mission, as both brands strive to inspire and empower young consumers to live healthy, colorful and exciting lives.".

Ms. Camellia Nguyen, Marketing Director of California Fitness & Yoga, shared: “Our partnership with AFC elevates the holistic wellness experience we offer at California Fitness & Yoga, perfectly aligned with our “One Life Live Well” slogan. It is a perfect combination of fitness nutrition and specialized nutrition, enriching and completing the customer’s health journey. In addition, the partnership also opens up opportunities for marketing initiatives, expanding reach and attracting more potential customers. Strategically, this partnership underscores California Fitness & Yoga’s commitment to providing comprehensive health solutions that go beyond physical fitness to include nutrition and overall health.”

The cooperation between AFC and California Fitness & Yoga has brought impressive results. AFC cake products not only contribute to increasing the diversity of nutritional products at California Fitness & Yoga centers nationwide but also bring new and attractive experiences to members. Thousands of members have expressed their excitement when AFC products appeared at California Fitness & Yoga facilities, especially in yoga and jogging areas, etc. With a crispy crust, delicious flavor and many nutrients, AFC cakes are not only a convenient snack but also meet the nutritional needs of many people. Members have chosen AFC cakes to snack and recharge before, during or after their workouts, which shows the perfect match between AFC products and customer needs, contributing to increasing the value of the comprehensive experience at California Fitness & Yoga.

PV