Agribank spreads humanitarian values ​​with Vietnam Happy Fest 2025.

The "Vietnam Happy Fest 2025" officially took place in the Ho Guom area of ​​Hanoi in early December, offering a cultural, artistic, and community space rich in emotion, where every citizen could immerse themselves in beautiful stories of love, sharing, and compassion. With tens of thousands of participants, 13 experiential activities, and unique artistic and community events, Vietnam Happy Fest 2025 became a prominent cultural highlight of the capital city at the end of the year, continuing to spread the values ​​of the "Happy Vietnam" Award, which has been held annually since 2023.

This year, Agribank continues its partnership with the Program as a Diamond Sponsor, marking the third consecutive year the bank has been involved in spreading national happiness. Agribank's presence contributes to nurturing humanitarian values, expanding the program's reach, and affirming the bank's role in community development, with people at its center.

Vietnam Happy Fest 2025 is a key event within the framework of the "Happy Vietnam" Human Rights Media Award. Spanning from Le Thai To and Dinh Tien Hoang streets to Dong Kinh Nghia Thuc Square, the event opens the "Road to Happiness" – a journey of 13 emotional experiences connecting art, culture, technology, and community activities.

Highlights of the event space included the "Happy Vietnam" exhibition with hundreds of photos and videos reflecting the simple beauty of Vietnamese life; a digital interactive exhibition offering a multi-sensory experience; experiential zones from partner organizations; a photobooth and the "Tree of Happiness" with 80,000 souvenirs for locals and tourists; creative activities such as the "Lens of Happiness" workshop; the multimedia art competition "Map of Happiness in Vietnam"; and the community mobilization model "Health is Happiness," attracting a large number of young people; and a mass wedding ceremony for 80 couples – "Love is Happiness" becoming the emotional symbol of the event. The three-day journey concluded with the Happy Vietnam 2025 Awards Ceremony and the "Happy Vietnam" music and art night, where Dong Kinh Nghia Thuc Square shone brightly with pride, unity, and the profound humanistic values ​​of the community and the nation.

In particular, one of the most deeply humane touches was the "Supporting with Love: Sharing Happiness" campaign aimed at helping people in Central Vietnam affected by natural disasters and floods. Here, every small contribution became a warm flame, providing support to those in difficult circumstances – truly embodying the spirit that "happiness is only complete when shared."

Press conference for the "Vietnam Happy Fest 2025" event.

Starting in 2023, Agribank has partnered with the "Happy Vietnam" Award and its activities for three consecutive years. Agribank's presence not only signifies sponsorship but also affirms the value of a people-centered enterprise, working together with society to nurture compassion and the aspiration for a happy and sustainably developed Vietnam.

Speaking at the event's press conference, Ms. Phung Thi Binh, Deputy General Director of Agribank, affirmed that the bank's partnership stems from its sense of social responsibility and a vision for people-centered development. She emphasized:

“Agribank always puts people at the center of all its activities. Besides our business mission, we pay special attention to spreading humanitarian values, contributing to preserving and promoting the beautiful cultural values ​​of the nation. Partnering with the Happy Vietnam Program is our way of working with the community to cultivate positivity, nurture a spirit of sharing and empathy, and strive towards a truly happy Vietnam.”

Ms. Phung Thi Binh, Deputy General Director of Agribank (fifth from the left), poses for a commemorative photo with the event organizers.

According to Ms. Binh, the 2025 event, with its large scale and series of creative activities, has become a space for Agribank to continue contributing to spreading humanitarian messages to a wide audience of people, tourists, and international friends. Agribank's participation also helps to position Vietnam as a friendly and peaceful country – a land of beautiful stories about family, human kindness, resilience, and unity.

Beyond its communicative value, this partnership is also closely linked to Agribank's philosophy of sustainable development: economic development always goes hand in hand with the responsibility of improving people's spiritual well-being. From social welfare work, supporting people in disaster-stricken areas, building new rural areas to cultural and social activities such as Vietnam Happy Fest, Agribank always strives to fulfill its role as a national financial institution for the community.

By partnering with Vietnam Happy Fest 2025, Agribank, along with other agencies, organizations, and people, continues to strongly spread the message of "Happy Vietnam" - a message of compassion, love, and a benevolent spirit; contributing to widely promoting the image of Vietnam and its people to international friends, thereby promoting brand development and expanding national cooperation in the fields of culture, tourism, and economy.

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