The fashion market is warming up at the end of the year

The year-end fashion market is expected to be bustling with increased shopping demand, competition in prices and designs, as well as the development of online shopping channels...

At this time, many brands and fashion labels continuously launch new products to serve the year-end shopping season. Photo: KHANH HOA

In Da Nang , fashion is still a large and potential industry with diverse consumer needs. Currently, the fashion market includes hundreds of large and small businesses, from manufacturers to retailers as well as domestic and international brands.

Domestic enterprises account for a large part of this, with many famous brands such as Ivy Moda, Canifa, Blue Exchange, Yody…. In addition, international brands such as Zara, H&M, Valentino, Uniqlo are also present in major shopping centers and play an important role in shaping consumer trends. In particular, when international brands continue to expand their presence and domestic enterprises constantly strive to improve product quality and design, it has contributed to stimulating consumer demand.

This year, May 10 stores in Da Nang launched a series of highly applicable products early in November. Ms. Tran Thi Tuyet Huong, Director of May 10 Branch in Da Nang, said that purchasing power is forecast to increase by about 5 - 10% in the last months of 2025 and the Lunar New Year season of 2026.

In addition to the main product lines such as vests, men's and women's shirts, and European pants, May 10 also introduces stylized vest products with thin, light materials for women in the fall and winter. Dress products with office designs are also notable highlights.

In the footwear and leather fashion industry, BQ is still a domestic brand favored by urban consumers. Mr. Phan Hai, Director of BQ Shoes Company Limited, said that the year-end market is always the most vibrant time for the retail industry. For the BQ brand, 2025 is an important period to shift from the spirit of "persistence" to "breakthrough". On this occasion, BQ continues to launch new products to the market. In addition to footwear, it will strongly develop accessories, handbags, belts, wallets and especially product lines for customers aged 18 - 30.

“Market research for the end of 2025 and Lunar New Year 2026 shows that consumer trends are shifting strongly towards “smart and sophisticated consumption”. Modern consumers no longer shop for quantity or low prices, but rather for quality, experience and sustainable value.

They want to “buy right - choose well - give meaningful gifts”, appreciate simple products but have their own identity, reflect lifestyle and personal values. This opens up great opportunities for brands like Giay BQ which focus on real quality and Vietnamese identity in every product detail”, said Mr. Phan Hai.

Walking around some major streets in the city, it is easy to see that many clothing businesses have added new clothing designs. Ms. Do Thi Thu, a fashion retailer, expressed her expectations for the year-end business season when she imported nearly double the number of products including skirts, wool coats, and dresses of all kinds.

“Da Nang people have the habit of shopping for fall-winter clothes and Lunar New Year clothes at the same time and quite early, around November and December, so the store has imported goods to sell since October,” said Ms. Thu.

In addition to a variety of designs, businesses and fashion stores have launched promotional programs to stimulate shopping. At Savani fashion store on Ngo Gia Tu street, a series of promotions have been launched such as: "Sale of all - sell everything to welcome Tet", the same price of men's and women's children's windbreakers for 199 thousand VND or discounts of up to 85% on thousands of products, the same price of men's and women's European pants...

Or at the Blue Exchange fashion store system, many products for the whole family are also discounted. Meanwhile, the BQ brand system has soon implemented a plan to conquer the year-end market with a multi-layered strategy, covering many different shopping groups.

An employee of Savani fashion store said that usually at the end of the year, due to many promotions and deep discounts, the number of customers coming to the store also increased compared to before. Along with direct sales, the store also sells via livestream on social networking platforms, fanpages... in line with the growing trend of e-commerce.

Source: https://baodanang.vn/am-dan-thi-truong-thoi-trang-cuoi-nam-3309826.html