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Argentina partners with AI for support at the 2026 World Cup. |
Reigning world champions Argentina have garnered significant attention ahead of the 2026 World Cup by announcing plans to integrate artificial intelligence (AI) into the operation of their national team.
At an event held in Times Square in New York on May 20th, the Argentine Football Association (AFA) confirmed its partnership with Google Gemini to apply AI throughout their campaign to defend their title.
According to AFA , this technology will support coaching staff in many important areas such as injury prevention, tactical analysis, and real-time opponent research. AFA Commercial Director, Leandro Petersen, said AI can help the team make faster and more accurate decisions in World Cup matches.
Argentina views this as a strategic move in the context of modern football becoming increasingly dependent on data and technology. The 2026 World Cup in the USA, Canada, and Mexico is also predicted to be the first tournament to see AI deeply integrated into the world of top-level football.
Beyond just technical aspects, AFA also wants to leverage Gemini to enhance the fan experience. According to Petersen, fans can use AI to create personalized images, music , or other content related to the Argentina national team and Lionel Messi when posting on social media.
Argentina enters the 2026 World Cup as a top contender alongside France and Spain. Lionel Messi and his teammates aim to defend the title they won in Qatar 2022 and conquer their fourth World Cup trophy in the history of Argentine football.
Although the value of the deal with Google has not been announced, Argentina's plan to apply AI is seen as a signal that world football is entering a period of significant technological transformation.
Source: https://znews.vn/argentina-nho-den-ai-o-world-cup-2026-post1653336.html
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