Audition and the dual goals of Vietnamese eSports at SEA Games 33

On November 3, 2025, VTC Intecom and VIRESA signed a cooperation agreement to develop e-sports, aiming to bring Audition into the national competition system and SEA Games 33, affirming the role of eSports in spreading Vietnamese cultural identity.

Building eSports with cultural values

The signing ceremony was held under the witness of representatives of the Ministry of Culture, Sports and Tourism, the Director of the Department of Physical Training and Sports, the Department of Radio, Television and Electronic Information and the Copyright Office. This shows the importance of developing e-sports in the national culture and sports strategy. According to the content of the signing, the two sides will coordinate to select and train athletes and organize activities to develop the Audition community nationwide. Putting Audition into the official competition system not only creates opportunities to compete for achievements, but also lays the foundation for building the image of Vietnamese culture in the digital environment.

Audition is a digital cultural product that has a long-standing position. Many players grew up with Audition, considering it a part of their memories, a place where their aesthetic sense and personal style were formed. Therefore, Audition already has a community cultural structure - something that not all eSports possess.

Cultural space moves into the digital environment

The shift in culture is taking place strongly with the digitalization process. Young people today form their awareness and identity not only from family or school, but also through online platforms: social networks, music , digital content and games.

Audition, which has been with many generations of players, is a clear example of how culture can spread through the entertainment environment. In the game, players can express their style, enjoy music, interact with the community, and create a common cultural space. This environment is highly interactive, encouraging direct participation instead of passive absorption, which is suitable for the way the new generation forms their identity.

Vietnamese cultural details in Audition

Vietnamese cultural details in Audition

It is worth noting that the culture in Audition is not conveyed through imposed messages. It is expressed through a sense of belonging to the community, through the joy of playing together, dancing together, and creating one’s own image. Culture thus becomes soft, close and lively.

Affirming Vietnamese identity in regional integration

The appearance of Audition at SEA Games 33 creates an opportunity for Vietnam's image to be seen in a broader context. This is a journey to affirm that Vietnamese culture can go hand in hand with technology and international integration without losing its own character.

Vietnamese youth will not only compete to win medals, but also represent the Vietnamese spirit: creative, confident and ready to assert their identity in a global environment.

Currently, the Vietnamese Audition team is ready to attend the departure ceremony of the Vietnamese Sports Delegation. The event is to prepare for the upcoming 33rd SEA Games. The members show great determination to bring the best results for the country.

Long-term development orientation of digital culture

The cooperation between VTC Intecom and VIRESA shows a clear direction: developing e-sports not only for competition, but also to build cultural capacity in the new era. When Audition is placed in a representative position, what spreads is not only the passion for games, but also the image of a young, confident, identity-rich Vietnam that is ready to integrate in the language of its generation.

Source: https://thanhnien.vn/audition-va-muc-tieu-kep-cua-esports-viet-tai-sea-games-33-185251112163416985.htm