Enhance the experience
From the beginning of the year, the Department of Culture, Sports and Tourism of the province has directed localities and units to innovate activities, diversify products, and focus on effectively exploiting the system of heritage sites recognized by UNESCO.
Major companies in the industry, such as Dinh Anh International Trade and Tourism Company Limited and Tre Viet International Tourism Joint Stock Company, have designed heritage exploration tours that enhance interaction, allowing tourists to "live within the heritage" rather than simply visiting and documenting it.
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Tourists visiting Ha Pagoda (Tay Yen Tu spiritual and ecological tourism area). |
The "Journey to the Quan Ho Region" tour not only takes visitors to Diem Village, Do Temple, and Dau Pagoda, but also offers them a fresh experience. Visitors can listen to Quan Ho folk songs on a boat, interact with the singers, enjoy traditional cuisine , and learn to sing the melodious folk songs of the Kinh Bac region.
Meanwhile, the "Footprints of Truc Lam Buddhism - Kinh Bac Heritage Region" tour offers a serene journey, connecting the relics of Bo Da Pagoda, Vinh Nghiem Pagoda, and Tay Yen Tu.
Currently, visitors to Bac Ninh have many options and can participate in longer tours. For example, Tre Viet International Tourism Joint Stock Company offers a 2-day, 1-night tour visiting and worshipping at typical destinations.
From the provincial center, the group departs for Vinh Nghiem Pagoda, the center of the Truc Lam Yen Tu Zen sect. Visitors can admire the ancient architecture and learn about the collection of Buddhist scriptures printed on wooden blocks, a UNESCO World Heritage document.
Continuing the journey, the group will visit Suoi Mo Eco-tourism Area to explore the system of temples dedicated to the Holy Mother of the Mountains, immersing themselves in the lush green mountains and cascading waterfalls. Afterwards, the group will travel to Tay Yen Tu, following the Buddhist propagation route of Emperor Tran Nhan Tong, to discover the system of temples and pagodas and the majestic beauty of the mountains and forests.
Next, visitors can enjoy the picturesque natural scenery of Bau Tien Eco-tourism Area; visit orchards laden with fruit, and pick and enjoy seasonal specialty fruits themselves.
Along the way, tourists visit the traditional Chũ noodle-making village, pay respects at the Bà Chúa Then temple, and conclude with a visit to Xương Giang Citadel - a famous historical site associated with the glorious victory of the Lam Sơn rebels under the leadership of Lê Lợi. The journey is made even more impressive when tourists enjoy local specialties and participate in cultural exchanges with the local people...
In addition, short-term tours such as "A Day as an Artisan" have also been introduced. Tourists can directly participate in making folk paintings, pottery, watching Dong Ngu water puppetry, etc. Immersing themselves in the rhythm of life in the craft villages, each person gains new emotions and a deeper understanding of local cultural life.
According to Mr. Nguyen The Trong, Director of Tre Viet International Tourism Joint Stock Company, nowadays, tourists no longer want to rush through sightseeing and see a lot, but rather want to learn in depth and immerse themselves in the cultural space. Therefore, this year's summer tours of the company are designed to be open, flexible, and interactive.
Currently, promotional activities are being intensified on digital platforms, organizing product exhibitions of traditional crafts, Dong Ngu water puppet performances, free "Journey to the Heritage Region" tours, famtrip groups, etc., contributing to spreading the image of Bac Ninh - a destination rich in tradition and constantly innovating.
In the first quarter of this year, the province welcomed 2.21 million tourists, a 28% increase compared to the same period last year; revenue reached approximately 2 trillion VND, a 30% increase. The occupancy rate of accommodation reached 60-65%, indicating that tourists not only came but also stayed longer and experienced more.
For a vibrant summer day
In the early days of summer, many tourist groups flocked to tourist areas and attractions throughout the province. During the Hung Kings' Commemoration Day, April 30th and May 1st holidays, the entire province welcomed approximately 600,000 visitors, a 25% increase compared to the same period last year - a positive sign for this year's summer tourism season.
Suoi Mo Eco-tourism Area is organizing the 2026 Tourism Season with many special activities. More than just a resort destination, Suoi Mo has become a space for experiencing nature and culture with art programs, folk games, and attractive outdoor activities. During the recent 7-day holiday, it attracted approximately 30,000 visitors, a significant increase compared to previous years.
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Tourists visit and experience the Bản Ven Xanh community-based ecotourism destination. |
The Tay Yen Tu spiritual and ecological tourist area also impresses with its new look and new structures. The appearance of the Hoa Nghiem Bell Tower enriches the landscape, becoming a popular check-in spot for many tourists. At the same time, strong promotion and promotional programs for cable car services have attracted visitors to Tay Yen Tu even on hot days.
Ms. Nguyen Thi Kim Ngan, Operations Director of Tay Yen Tu Services Joint Stock Company, said: "At the beginning of this summer, the number of tourists visiting and worshipping increased dramatically, reaching nearly 10,000 people per day. On peak days, the number of visitors equaled that of the entire holiday period of the previous year."
Many tourists shared their positive impressions of the destinations in the province. Mr. Nguyen Van Dinh (a tourist from Thai Nguyen) said: “I have been to Bac Ninh several times, but this year I noticed that the tourist areas and attractions have been renovated more beautifully, and more cultural experiences and nature exploration activities have been organized, suitable for many groups of tourists and families.”
The achievements serve as an important foundation for relevant agencies to direct related units to continue accelerating efforts towards sustainable tourism development, making tourism a key economic sector of the province. By 2026, Bac Ninh aims to welcome 6.5 to 7 million tourists, including approximately 420,000 international visitors, generating revenue of around 6,600 billion VND.
According to the Department of Culture, Sports and Tourism, the province continues to promote the development of distinctive tourism products, regional linkages, the application of digital technology in promotion and management, focusing on preserving and promoting heritage values associated with sustainable tourism development, creating a new look for tourism, and attracting tourists year-round.
Recently, to support tourism development, the Department of Culture, Sports and Tourism directed the synchronized implementation of solutions to strengthen management, operation, and price stabilization of tourism services in the area, contributing to improving the quality of destinations.
Accordingly, businesses and establishments are encouraged to improve service quality instead of chasing prices in order to develop sustainable tourism. They are required to strictly comply with legal regulations, publicly display prices, sell at the correct price, build a professional and friendly service style, and ensure the safety of tourism activities.
According to Baobacninhtv.vn
Source: https://baoangiang.com.vn/bac-ninh-nhieu-diem-den-thu-hut-khach-dip-he-a486271.html
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