Bac Ninh: Creating leverage to consume local products

Bringing craft village products far and wide

Thu Duong rice noodle production village, Nam Duong commune was established decades ago. In the village, there are 14 cooperatives producing and consuming rice noodles. In order for rice noodles to reach more domestic consumers and for export, production facilities in the village constantly improve product quality by investing in new production lines to replace manual production such as rice paper making machines, noodle cutting machines; replacing wood and coal stoves with gas stoves; building houses and noodle drying yards to ensure food hygiene and safety... Many households have joined together to establish production cooperatives, design labels, packaging and build a chain of agents to consume products in many provinces and cities across the country; at the same time, cooperate with businesses to export Chu rice noodles to Laos, Cambodia and some European countries.

Visitors visit and shop at the booth displaying and selling Bac Ninh products at the 2025 International Culinary Culture Festival.

Along with improving product quality, cooperatives in Thu Duong craft village pay special attention to trade promotion and product advertising. Among them, the most prominent is Chu Nam The Noodle Production and Consumption Cooperative. Since its establishment (2014), the Cooperative has participated in more than 200 trade fairs, exhibitions, and product displays in and outside the province. In 2025, the Cooperative's products were present at 25 international fairs, exhibitions, and culinary festivals organized by the Central and local governments.

In 2025, the Department of Industry and Trade organized for dozens of cooperatives, enterprises, and production establishments in rural areas of the province with hundreds of OCOP products, agricultural products, handicraft products, etc. to participate in 14 domestic and international fairs and exhibitions, connecting product consumption. Among them, there are a number of typical programs such as: Promoting the consumption of lychee and key agricultural products, typical of the province in Ho Chi Minh City and the southern provinces; Tien Giang Fruit Festival in 2025; Autumn Fair 2025; Vietnam - China International Trade Fair (Lao Cai) in 2025; organizing exhibition booths on the sidelines of the Vietnam - Japan Local Cooperation Forum in 2025 (Quang Ninh)...

Mr. Nguyen Van Nam, Deputy Director of the Cooperative, said that the unit currently has two 3-star OCOP products, including: Chu Nam The Rice Noodles (made from Khang Dan rice) and Special Chu Nam The Rice Noodles (made from Bao Thai Hong rice). It is expected that in 2026, the Cooperative will develop additional Brown Rice Noodles into a 4-star OCOP product to serve dieters.

“Participating in fairs and trade promotion programs helps the rice noodle products of the craft village in general and Chu Nam The Rice Noodles in particular become known to many consumers. Thanks to that, the amount of products consumed by the craft village is increasing day by day. For example, in 2024, the total noodle output will reach more than 14 thousand tons, in 2025 it is estimated to increase to 17 thousand tons, the whole craft village will have a profit of about 60 billion VND; helping hundreds of workers in the village have jobs with an income of 8 to more than 9 million VND/person/month” - Mr. Nam added.

Along with promoting at trade fairs, many OCOP product owners and typical rural industrial products of Bac Ninh also participate in domestic festival programs to promote and enhance local products. Ms. Doan Thi Ngoc, owner of Ngoc Ceramics, Phu Lang pottery village, Phu Lang commune (the establishment has just had the product set "Incense burner and health candle" recognized as a typical rural industrial product of the province in 2025) said that the establishment has had many ceramic products participating in the Thang Long - Hanoi Festival 2025 (theme Heritage - Connection - Era) held from November 1 to 16. The event also has more than 30 cultural and artistic activities, street performances, heritage exhibitions, Ao Dai festivals, creative business exchanges... According to Ms. Ngoc, participating in the festival is not only to promote and consume products, but also to spread and preserve the cultural heritage of the traditional pottery village of more than 700 years old in Bac Ninh.

After visiting the booth displaying and selling OCOP products and handicrafts of Bac Ninh province at the 2025 International Culinary Culture Festival (held at the Van Phuc Diplomatic Corps, 298 Kim Ma, Hanoi from November 22 to 23), Ms. Natalia, working at the Embassy of the Russian Federation in Vietnam, shared: I have known about Bac Ninh quan ho folk songs for a long time, but now I know that Bac Ninh also has many products such as oranges, grapefruits, rice paper, rice noodles, Bui spring rolls, Van village wine... which are equally famous.

Expanding cooperation, promoting trade

Along with the efforts of OCOP subjects, typical rural industrial products and craft villages, in recent years, the Provincial People's Committee, the Department of Industry and Trade and the provincial associations and unions have coordinated to organize and participate in many trade promotion programs, promoting local products. According to the report of the Department of Industry and Trade, in 2025 alone, the unit has organized for dozens of cooperatives, enterprises, production facilities in rural areas of the province with hundreds of OCOP products, agricultural products, handicraft products... to participate in 14 domestic and international fairs and exhibitions, connecting product consumption. Among them, there are a number of typical programs such as: Promoting the consumption of lychee and key agricultural products, typical of the province in Ho Chi Minh City and the southern provinces; Tien Giang Fruit Festival in 2025; Autumn Fair 2025; Vietnam - China International Trade Fair (Lao Cai) in 2025; organizing exhibition booths on the sidelines of the Vietnam - Japan Local Cooperation Forum 2025 (Quang Ninh)... The highlight is that the Provincial People's Committee organized the "Bac Ninh Fruit Festival 2025" (taking place from December 5 to 10, 2025) with hundreds of booths and many spaces for displaying and selling products; attracting many provinces/cities such as: Hanoi, Son La, Hung Yen, Lang Son, Hai Phong, Can Tho... to participate.

Demonstration of Ngoc Ceramic products at the 2025 Ao Dai Tourism Festival, held in Hanoi.

Mr. Nguyen Minh Hieu, Director of the Department of Industry and Trade, acknowledged that through participating in and organizing trade fairs, fruit festivals, international culinary festivals, OCOP products, key products and typical items in the province have spread, become known to many people and become closer to consumers; demonstrating the diversity, quality and unique identity of Bac Ninh local products. Thereby, enhancing the image, creating a positive impression on visitors, trade partners and domestic and foreign investors.

In addition, participating in fairs and exhibitions helps businesses expand cooperation and sign contracts for product consumption through direct exchanges with importers, distribution systems and trade promotion organizations. Businesses and cooperatives also grasp market trends through exhibitions, conferences and seminars, thereby adjusting production to suit actual needs, improving competitiveness and contributing to promoting international trade.

It can be affirmed that the province and product owners actively participating in fairs and trade promotion programs have contributed to helping the OCOP Program as well as the Program for selecting typical rural industrial products to achieve more and more results. Thereby, promoting innovation in agricultural processing, rural industrial product production, bringing sustainable income to rural workers in Bac Ninh.

Comment (0)