Attending the event were representatives of a number of departments, branches, Tourism Association, Center for Culture and Tourism Promotion, travel agencies, tourist area operators and media agencies inside and outside the province. This is an activity in response to the Bac Ninh Fruit Festival 2025, at the same time assessing the potential, development orientation and strengthening connections to bring Bac Ninh tourism to a breakthrough in the new period.
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Comrade Do Tuan Khoa spoke at the conference. |
Speaking at the conference, Deputy Director of the Department of Culture, Sports and Tourism Do Tuan Khoa emphasized: After the arrangement of administrative units according to Resolution 202/2025/QH15, Bac Ninh has a new economic and strategic position, a population of more than 3.6 million people, and a gross regional domestic product (GRDP) ranking 5th in the country. With nearly 4,000 relics, of which more than 1,400 relics are ranked, 11 special national relics, 24 national treasures and 7 intangible cultural heritages recognized by UNESCO, Bac Ninh has all the conditions to strongly develop unique and competitive tourism products.
Bac Ninh tourism is being oriented to become a key economic sector with the goal of welcoming at least 3 million visitors by 2026 - 2027, total tourism revenue reaching 3 trillion VND; by 2030 striving to have 1 national tourist area, 2 provincial tourist areas, 10 tourist destinations and attracting 10 million visitors. To achieve this goal, the province focuses on developing 4 key product groups: Cultural - spiritual tourism; ecological - agricultural tourism; urban tourism associated with MICE and night tourism; community tourism and craft villages. Many important projects are being called for or implemented in Suoi Mo eco-tourism area, Khuon Than lake; 5-star resort system in wards: Bac Giang , Viet Yen, Kinh Bac; developing river tourism on Duong river, Cau river, Thuong river; restoring the Buddhist Dharma propagation path of Truc Lam Yen Tu Buddhist ancestors...
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Leaders of the Department of Culture, Sports and Tourism; Tourism Association; Center for Culture and Tourism Promotion of the province chaired the conference. |
Here, delegates watched a report promoting Bac Ninh tourism, videos and clips introducing tourist areas, destinations, intra-provincial sightseeing routes and regional tours. Representatives of typical tourist areas and destinations such as Bau Tien Eco-tourism Area, Neo Garden, Dong Do Village, Senna Wellness Retreat introduced their potential, products and unique experiential services. Thereby clearly demonstrating the potential and outstanding advantages of Bac Ninh from the unique cultural heritage system, the original Kinh Bac village space to the experience-rich ecological regions. Notably, the strength of experiential tourism in the fruit growing region with green ecological landscapes, agricultural tourism models associated with local products and the ability to connect the province's unique cultural heritages in the development of tours and thematic routes.
At the conference, representatives of tourism businesses and media units discussed how to overcome difficulties, propose new product models, strengthen regional linkages, promote digital transformation in promotion and improve service quality at destinations. Opinions highly appreciated the province's tourism potential, especially the beautiful natural landscape with fruit-laden orchards; new and creative models brought positive effects in communication work, contributing to tourism promotion.
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Mr. Mukai Nato (left), representative of Neo Garden Tourist Destination (Yen Dung ward) spoke at the conference. |
In addition, Ms. Nguyen Thi Thuy Dung, representative of Sunny Vietnam Joint Stock Company (Hanoi) proposed that the province continue to develop more high-class accommodation facilities and entertainment areas, invest in tourist attractions with systematic and quality services, instead of free models that lack experience. She highly appreciated the new and attractive "5-door train" product and hoped that the route would be extended and expanded so that tourists could have more rich experiences. At the same time, pay attention to developing tourism products with reasonable prices and good quality; improve synchronous services at places such as Dong Ho painting village, Do Temple area, Vinh Nghiem pagoda..., especially parking lots, food services and experience activities to increase attractiveness and create conditions for tourists to stay in Bac Ninh longer.
Ms. Dao Thi Bich Huong, representative of Sea Gate Tour Company, said that many tourist areas and spots are still limited in service quality, service style and sign system. From that reality, she suggested that units need to improve professionalism in organization, promotion, introduction as well as in service provision, in order to create a good impression on tourists.
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Representatives of tourism businesses contribute ideas. |
Other opinions suggested that functional sectors and localities, units operating in the tourism sector pay attention to developing new products; diversifying products for tourists to buy as gifts to contribute to spreading culture and typical products; promoting communication and promoting local characteristics; focusing on aesthetic factors when developing tourism products...
The leaders of the Department of Culture, Sports and Tourism acknowledged the comments and affirmed that they will continue to advise on perfecting the master plan as well as mechanisms and policies to attract investment; upgrading tourism infrastructure. At the same time, improve professionalism in tourism activities and product quality, build unique products; innovate and create communication methods to create good effects; promote and advertise using digital technology and create a favorable environment for businesses to accompany and accelerate Bac Ninh tourism, becoming a destination rich in identity and attractive to the Northern region and the whole country.
Source: https://baobacninhtv.vn/bac-ninh-tap-trung-nang-cao-chat-luong-dich-vu-va-phat-trien-san-pham-dac-trung-postid432584.bbg
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