Handing over the brand identity of Tra Que vegetable village

(QNO) - On June 6, within the framework of the Quang Nam Green Tourism Conference 2025, the handover ceremony of the Tra Que vegetable village brand identity (logo) (Cam Ha commune, Hoi An city) took place.

Handover ceremony of Tra Que vegetable village brand identity. Photo: PHAN VINH

Accordingly, the representative of the project "Swiss Tourism for Sustainable Development in Vietnam" (ST4SD) and artist Nguyen Quoc Dan (the designer of the identity set) handed over the identity set to the representative of the management agency of Tra Que vegetable village, the Department of Culture, Science and Information of Hoi An City and the City's Center for Culture, Information and Communication.

According to artist Nguyen Quoc Dan, the motifs of the Tra Que vegetable village brand identity represent: Vegetable village - world cultural heritage - farmer - boat - pioneer torch and water drop.

Tourists experience farming at Tra Que vegetable village. Photo: QUOC TUAN

The meaning of the Tra Que vegetable village identity not only distinguishes this vegetable village but also extends to the development story of the World Cultural Heritage Hoi An as well as the aspiration to reach out to the ocean, pioneering in the development of green tourism .

This brand identity helps Tra Que - the best tourist village of 2024 by UN Tourism to position a distinct image of the destination to tourists, as well as Convey communication messages to tourists in the most impressive, creative and methodical way.

[VIDEO] - Painter Le Quoc Dan informs about the meaning of the Tra Que vegetable village brand identity:

Source: https://baoquangnam.vn/ban-giao-bo-nhan-dien-thuong-hieu-lang-rau-tra-que-brand-3156209.html