As one of the pioneering enterprises that successfully neutralized carbon for two factories in Nghe An , Ms. Luu Thi Thu Hien, Deputy General Director of TH Milk Food Joint Stock Company, said: The press plays a particularly important role in spreading green messages and inspiring action in the community.
Journalism - A bridge of knowledge and a lever of green trust
According to Ms. Luu Thi Thu Hien, the press is a “bridge of knowledge”, helping to transform complex technical concepts such as Net Zero, PAS 2060, carbon credits, renewable energy… into a language that is close and easy to understand for the public.
Thanks to the press, people understand that “carbon neutrality” is not a distant dream, but involves practical actions such as reducing emissions, saving energy, planting trees and consuming sustainably in daily life.
Ms. Luu Thi Thu Hien, Deputy General Director of TH Milk Food Joint Stock Company. Photo: Ngoc Linh.
When green knowledge is spread, awareness of environmental protection does not stop at businesses, but becomes the common consciousness of the whole society.
The press is also an inspirational “storyteller”, helping the public see the real actions and real values of businesses.
According to Ms. Hien, "the press is the lever of trust that helps businesses avoid being misunderstood as greenwashing, but rather be recognized by commitments and actual results."
Accompanying policy, creating sustainable green brands
During the period when Vietnam is perfecting the legal framework on green growth and carbon credits, the press also plays a critical role, connecting businesses with managers.
Honestly reflecting difficulties, problems or good models will help green policies become more transparent, realistic and effective.
Speakers at the Workshop. Photo: Ngoc Linh.
From a branding perspective, the press is a strategic partner that helps businesses transform their image from “clean production” to “responsible for the planet”.
Media campaigns accompanying the press such as “Carbon-neutral factory - THMF's green journey” - not only promote products, but also elevate the value of Vietnamese brands on the global ESG map.
According to Ms. Hien, the carbon neutral journey is a joint effort of four pillars: State - creating a legal corridor; Enterprises - taking practical action; Press - spreading and criticizing; Community - changing consumer behavior.
“The press is not only an observer, but also a companion in creating green policies with businesses and the State, so that the Net Zero journey touches the hearts and actions of every Vietnamese person,” Ms. Hien emphasized.
Source: https://nongnghiepmoitruong.vn/bao-chi--cau-noi-tri-thuc-cam-hung-xanh-tren-hanh-trinh-trung-hoa-carbon-d779002.html
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