Ensuring market stability at the end of the year.

Towards the end of 2025, consumer demand in the province increased significantly, leading to a vibrant market for goods and services. In this context, maintaining market stability, controlling prices, and preventing smuggling, commercial fraud, and counterfeit goods remained key priorities for the Market Management force. This contributed to protecting consumer rights and ensuring a joyful and healthy Tet holiday for the people.

Báo Thái Nguyên•18/12/2025

Towards the end of 2025, consumer demand in the province increased significantly, leading to a vibrant market for goods and services. (In the photo: People shopping at Minh Cau Supermarket (Phan Dinh Phung Ward))

Towards the end of 2025, consumer demand in the province increased significantly, leading to a vibrant market for goods and services.

In the photo:

People shop for goods at Minh Cau Supermarket (Phan Dinh Phung Ward).

The market is stable but still faces challenges.

In 2025, the market situation in Thai Nguyen province is basically stable and developing in a positive direction. Commercial activities are vibrant in both urban and rural areas. The system of traditional markets, supermarkets, shopping malls, convenience stores, and online sales channels continues to expand, diversifying the types of goods and better meeting the consumer needs of the people.

According to the assessment of the Provincial Market Management Department, the supply of essential goods such as food, confectionery, beverages, clothing, and household items is adequately ensured. Prices have increased slightly during peak shopping periods at the end of the year, but generally remain in line with market principles, with no sudden price surges. Notably, there have been no recorded instances of speculation, hoarding, or illegal stockpiling that would disrupt supply and demand or create panic among the public.

This result is significant given the complexities often present at the end of the year, especially with the surge in consumer spending during the Lunar New Year holiday. A stable market helps ensure people's livelihoods while creating a favorable and healthy business environment for enterprises and business households in the province.

Despite positive signs, market management still faces numerous difficulties and challenges. While smuggling, trade fraud, and counterfeit goods trading haven't formed major "hot spots," they remain complex, especially in the distribution chain. Violators are increasingly employing sophisticated methods and tactics, exploiting e-commerce, social media, and express delivery services to transport and sell infringing goods.

Market Management Team No. 5 inspects goods records at Bmart Supermarket (Dai Phuc commune).

Despite a decrease in the number of inspections and violations compared to 2024, the Thai Nguyen Market Management Force still detected and handled many complex cases involving large quantities of infringing goods. The violations mainly focused on trading smuggled goods, goods of unknown origin, and counterfeit goods. Frequently infringing items included clothing, footwear, fashion accessories, cosmetics, processed foods, and household goods.

Notably, many cases discovered during the year involved high penalties and large amounts of infringing goods, demonstrating a clear deterrent effect and contributing to preventing and reducing attempts to profit from the Tet market.

According to Mr. Ha The Hung, Deputy Head of Market Management Team No. 5, the goods market started to become more active from the end of November and the beginning of December 2025. The team has intensified inspections and controls at major goods collection points, supermarkets, and retail stores, while also closely monitoring traditional markets in rural and mountainous areas. The goal is to promptly grasp the situation, prevent violations, and ensure the quality and supply of goods to meet people's shopping needs during Tet (Lunar New Year).

Proactively maintain order during Tet holiday.

Market management forces are stepping up inspections of goods to prevent commercial fraud and ensure supply during the Tet holiday.

Market management forces are stepping up inspections of goods to prevent commercial fraud.

To achieve positive results, the Market Management Department of Thai Nguyen province has closely followed the directives of the Ministry of Industry and Trade, the Market Management Department, the Provincial People's Committee, and the Provincial Steering Committee 389, implementing a comprehensive set of market management solutions appropriate to the local situation.

As the Standing Agency of the Provincial Steering Committee 389, the Market Management Sub-Department proactively advises on the issuance of plans for peak periods to combat smuggling, trade fraud, and counterfeit goods, especially during holidays and Tet (Lunar New Year). The compilation and reporting of activity results are carried out seriously and promptly, effectively serving the direction and management work.

Based on this, market management forces at all levels developed focused and targeted inspection and control plans, concentrating on essential goods for Tet (Lunar New Year), routes, areas, and sectors with a high risk of violations. The overarching principle is to conduct inspections in accordance with regulations, without causing inconvenience or hindering the legitimate production and business activities of enterprises and business households.

A key factor contributing to market stability is the close coordination between market management forces and other functional forces and local authorities. Through inter-agency coordination mechanisms, many violations are detected and handled promptly, preventing them from escalating and limiting negative impacts on the market and consumer rights.

As the year draws to a close, goods at supermarkets and shopping malls throughout the province are abundant, with clear origins and guaranteed safety for consumers. (Photo: Nguyen Ngoc)

Alongside inspection and enforcement activities, the dissemination of laws on commerce and consumer protection has been intensified. The Market Management Department, in coordination with mass media and local authorities, has been promoting awareness and warnings about commercial fraud, counterfeit goods, and substandard products; guiding people to identify and choose safe goods with clear origins, especially during the Tet holiday.

The Lunar New Year holiday in 2026 is predicted to see continued high consumer demand, creating significant pressure on market management. In response, the Thai Nguyen Market Management Department has proactively developed peak-period plans before, during, and after Tet, focusing on controlling prices, product quality, food safety, and origin, while also strengthening supervision of business activities in the e-commerce environment.

Mr. Nguyen Huu Loi, Deputy Head of the Thai Nguyen Market Management Department, said: The focus of inspections will be on essential goods for Tet (Lunar New Year) such as food, confectionery, alcoholic beverages, soft drinks, cosmetics, clothing, and household goods. The goal is to prevent the formation of hotspots for smuggling, production, and trading of counterfeit goods and goods of unknown origin in the province. Along with that, the Market Management force will continue to enhance responsibility, discipline, and order in performing their duties, ensuring that inspections are carried out fairly, objectively, and in accordance with the law.

The experience of 2025 shows that, with close guidance from all levels and the coordinated efforts of functional forces, along with the efforts of the Market Management Force, the market in Thai Nguyen remained stable. This created confidence among the people and the business community. The results achieved are an important foundation for the province to continue ensuring market order and serving the consumption needs of the people well during the Lunar New Year 2026.

In the context of an increasingly diverse and complex market, the tasks of the Market Management Force remain challenging. However, with a proactive spirit, high responsibility, and determination, the Market Management Force of Thai Nguyen continues to affirm its core role, contributing to maintaining order and protecting the legitimate rights of consumers, ensuring that each Tet holiday and Spring season is truly joyful, prosperous, and stable.

Source: https://baothainguyen.vn/kinh-te/thi-truong/202512/bao-dam-on-dinh-thi-truong-cuoi-nam-50d40df/