Dong Nai Gen Z Newspaper - building a media ecosystem 'for young people - with young people'

(DN) - On the afternoon of November 14, Newspapers, Radio and Television officially launched the special page Dong Nai Newspaper Gen Z - Young People's Stories.

Accordingly, in the context of increasingly rapid and modern digital development, Gen Z - the generation of digital transformation and multitasking - also requires press agencies to adapt, innovate in content, form of expression, and integrate multimedia to keep up with this generation.

Dong Nai Newspaper, Radio and Television held a launching ceremony for the special page Dong Nai Newspaper Gen Z - Young People's Stories on the afternoon of November 14. Photo: Huy Anh

The Dong Nai Gen Z Newspaper page - Young People's Stories was built to create an information, communication and interaction ecosystem specifically for Dong Nai Gen Z generation - the central force in studying, working, creating, playing a key role for the country in general and Dong Nai homeland in particular in the future.

Gen Z Dong Nai "orders" a lot of rich content

Generation Z or Gen Z is the generation born from 1997 to 2015. This is the generation born in the period of development of the internet, social networks, technology, digital transformation and is the largest group of media "consumers" today. Therefore, Gen Z also has special and unique ways of approaching news.

Interface of Dong Nai Gen Z Newspaper's special page - Young people's stories on Dong Nai Electronic Newspaper. Photo: Xuan Duong

To conquer this young generation, Dong Nai Newspaper, Radio and Television has built a special page dedicated to Gen Z "Dong Nai Newspaper Gen Z - Young People's Stories" with 3 main content axes, including: Education & Career - Gen Z Study and Practice, Portrait of Z, Life of Z. The launching ceremony of the special page was a great success, affirming the pioneering role of the province's key multimedia press agency in accompanying young people.

Young people enthusiastically discussed and “ordered” many contents and fields that Gen Z is interested in so that the site can get closer to this dynamic generation. Photo: Huy Anh

At the ceremony, many young people enthusiastically "gave advice", exchanged and contributed many good ideas, "ordered" content, suggested stories and fields so that the site could get closer to the Gen Z generation.

Ms. Le Minh Anh, a student of Multimedia Communication, Dong Nai University of Technology, said: Gen Z is a generation of agility, with unique requirements for content quality as well as new and attractive multimedia experiences. Therefore, in addition to traditional platforms and types of journalism, she hopes that Dong Nai Gen Z Newspaper will be present on more social networking platforms such as: creating more short videos , Reels on TikTok, Instagram; Podcasts on Spotify on Z topics are really attractive.

“I hope that wherever Gen Z Dong Nai is, Dong Nai Gen Z Newspaper will be present. Besides, I hope the website will focus on creating quality content, because good content will be followed and accepted by Gen Z in any form,” Ms. Minh Anh shared.

Student Truong Ngoc Bao Nhu, majoring in Nursing, Dong Nai Medical College, said: “The launching ceremony of the Dong Nai Newspaper Gen Z - Youth Stories page took place in a joyful and exciting atmosphere, promising to create an attractive media space for young people. I hope there will be more content about youth, startups and daily information about Gen Z life, maybe small stories but inspiring and ideal for us.”

The launching ceremony recorded enthusiastic and diverse contributions from young people. The opinions did not only stop at immediate issues such as career guidance, traffic infrastructure projects, and key projects in the locality, but also the desire to see - listen - read outstanding portraits of Gen Z and discover interesting check-in corners and entertainment playgrounds of Dong Nai.

The Editorial Board and the team of reporters and editors of Dong Nai Newspaper and Radio and Television directly listened, recorded, and committed to building a special page that is truly "for young people and with young people".

An effective bridge between Gen Z and society

To reach the Gen Z “user file”, it is necessary to understand their needs correctly. In addition to creating quality content, innovating youthful and multimedia forms of expression, Dong Nai Newspaper, Radio and Television also hopes that Gen Z will accompany and participate in “making newspapers” and producing content together to create a media ecosystem for you.

Gen Z Dong Nai excitedly checked in before the launch ceremony began. Photo: Huy Anh

The Provincial Party Committee member, Editor-in-Chief of Dong Nai Newspaper, Radio and Television, said: As a powerful multimedia press agency of the province, Dong Nai Newspaper, Radio and Television has all 4 types of press (print, electronic, radio, television) and digital platforms. However, to express the stories of Gen Z, what Gen Z wants to say, Dong Nai Newspaper, Radio and Television need to get closer to Generation Z by listening, understanding and "doing journalism" together. Therefore, the birth of the special page Dong Nai Newspaper Gen Z - Youth Stories is not only a press project, but also a sincere invitation to Generation Z.

This is also an effective bridge between youth and management agencies and businesses, while recognizing and honoring the efforts and contributions of Dong Nai's young generation.

Not outside the flow of information and the constant development of Gen Z - the generation considered the future pillar of Dong Nai homeland and the country, Dong Nai Newspaper, Radio and Television hope that the special page will receive the welcome and support of all students and young people living and working in Dong Nai.

Provincial Party Committee member, Editor-in-Chief of Dong Nai Newspaper and Radio and Television shared at the launching ceremony of Dong Nai Newspaper Gen Z - Stories of young people. Photo: Huy Anh

"Gen Z, please join us in "making newspapers" to create content that is both psychologically appropriate and close to your age, while contributing to building a youthful and meaningful media space, for the goal of developing a dynamic, civilized and modern Dong Nai province" - Editor-in-Chief of Dong Nai Newspaper, Radio and Television Nguyen Thi Minh Nham emphasized.

This companionship not only helps Dong Nai Newspaper and Radio and Television listen and "touch" you, but also together build and preserve the newspaper's brand, creating a solid trust in the hearts of young readers, especially Dong Nai's Gen Z generation.

The launch of the dedicated page is expected to become an effective bridge between Gen Z and society. This is a space for Gen Z's voice to be heard and fully understood, while creating opportunities for everyone to be proud of and accompany this dynamic young generation.

The website not only helps society have a correct and comprehensive view of a creative and enthusiastic Gen Z generation, but also affirms the practical role of Dong Nai Newspaper, Radio and Television in accompanying the strategy of developing high-quality young human resources of the province.

In the coming time, Dong Nai Radio and Television Newspaper commits to continuously improve the quality, build the Dong Nai Gen Z Newspaper - Youth Stories page to be more and more attractive and vivid on multiple platforms. The goal is to spread this journey more widely, in accordance with the motto "Spreading information from life" of Dong Nai Radio and Television Newspaper.

Ha Le

Source: https://baodongnai.com.vn/tin-moi/202511/bao-dong-nai-gen-z-xay-dung-he-sinh-thai-truyen-thong-vi-nguoi-tre-cung-nguoi-tre-5ef2ce5/