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International media explains why tourists choose Vietnam over Thailand or Cambodia.

While other popular destinations in the region, such as Thailand and Cambodia, are struggling with declining international visitor numbers, why is Vietnam achieving record numbers? Hong Kong's oldest newspaper, the SCMP, has provided the answer.

Báo Thanh niênBáo Thanh niên15/02/2026

Vietnam kicked off the new tourism year by breaking several records. According to the Vietnam National Administration of Tourism (VNAT), nearly 2.5 million international visitors arrived in Vietnam in January, the highest number ever recorded in a single month and an 18.5% increase year-on-year. These figures not only represent economic success but also highlight a shift on the geopolitical map. Tourists are increasingly bypassing the simmering border disputes between Thailand and Cambodia in favor of stability in Hanoi and Ho Chi Minh City. However, every boom comes with its own challenges.

International media explains why tourists choose Vietnam over Thailand or Cambodia - Image 1.

Vietnam is welcoming a record number of international tourists.

PHOTO: SCMP

Vietnam's tourism boom in recent years has been driven by market diversification. While the majority of visitors still come from Asia, the number of European tourists is increasing significantly. VNAT attributes this boom to relaxed visa regulations – such as the 45-day visa exemption for German citizens – along with an increase in direct international flights and Vietnam's growing reputation as a top long-haul winter holiday destination. Above all, the country offers a diverse mix of nature, culture, and beach holidays. Its appeal lies in its geographical diversity, starting in the north, for example, the spectacular UNESCO World Heritage limestone cliffs of Ha Long Bay or the breathtaking mountains of Ha Giang...

Meanwhile, the capital city of Hanoi offers a vibrant historical labyrinth in its Old Quarter. In particular, the famous "railway street" provides a genuine thrill as locomotives whiz past cafes; however, it also serves as a poignant reminder of the delicate balance between authentic local life and a city struggling to manage its own fame.

Moving into central Vietnam, the story shifts from urban hustle and bustle to heritage and nature. The ancient capital of Hue and the romantic lanterns of Hoi An sit alongside the white sandy beaches of Da Nang. But environmental risks are increasing nearby on the Son Tra peninsula. While the rare brown-footed langur – often called the world's most beautiful monkey – is a major draw for ecotourists, the growing number of hikers is threatening the very forest they call home.

International media explains why tourists choose Vietnam over Thailand or Cambodia - Photo 2.

The pristine scenery of Phu Quoc Island

PHOTO: SCMP

The journey continues south to the coastal center of Nha Trang before reaching the vibrant economic metropolis of Ho Chi Minh City. As the gateway to the Mekong Delta, the city leads visitors to a vast region of fertile fields and rivers flowing into the East Sea.

The final destination in this boom is Phu Quoc. The island has long been promoted as the perfect resort destination, far removed from mass tourism. However, Phu Quoc is also facing "heat" as, during the peak season from November to April, the island is experiencing overcrowding. To address this issue, infrastructure in Phu Quoc is being developed rapidly and on a large scale...


Source: https://thanhnien.vn/bao-quoc-te-ly-giai-vi-sao-du-khach-chon-viet-nam-thay-vi-thai-lan-hay-campuchia-185260215080237287.htm


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