When cheap is no longer an advantage
More than 10 years ago, the portable speaker segment was almost dominated by foreign brands. However, in recent years, many Vietnamese portable speaker brands have gained a foothold in the domestic market, even competing equally with imported speaker lines.
Speaking to reporters, Mr. Nguyen Van Chuong, Director of Son Tung Construction and Electronics Joint Stock Company, said that in the past, the market share of portable speakers was mainly in the low-priced imported product segment, but at this point, the low price issue no longer brings many advantages. Instead, domestic consumers are tending to choose to buy portable speaker products with the same "taste" in sound and aesthetics.
Talking about sound “taste”, Mr. Chuong said that, in the audio equipment manufacturing industry alone, Vietnam’s technology is always behind the world . However, the advantage of Vietnamese enterprises is understanding the tastes of domestic consumers, knowing what Vietnamese people need in a portable speaker product.
“ 20 years ago, there was a Vietnamese audio brand that was “famous” and shaped the “taste” of Vietnamese people for listening to music and singing karaoke. Thanks to that, Vietnamese people like portable speakers, which have a natural sound quality when singing, clear and warm sound, with little echo, ” said Mr. Chuong.
Besides, because of the low price, imported portable speaker products have low finishing quality, the stamped and embossed details are not sophisticated, the appearance is common and not eye-catching.
On the contrary, domestic products have beautiful designs, high finishing, meticulousness, sophisticated and refined decorative motifs and are imbued with Vietnamese identity. Notably, recently, Son Tung Construction and Electronics Joint Stock Company has launched the Nanomax portable speaker line with a full map of Vietnam printed on it on the occasion of the 78th anniversary of the August Revolution and National Day, September 2.
“ Instead of choosing cheap products, domestic consumers are now willing to spend on products that they feel are suitable, that suit their taste and needs. That is the opportunity and advantage for Vietnamese businesses to succeed at home, ” said Mr. Chuong.
Listening to consumer needs
It is not by chance that Mr. Chuong understands the tastes of Vietnamese consumers. In fact, Son Tung Construction and Electronics Joint Stock Company has over 20 years of experience in manufacturing speakers, amplifiers, equalizers, main power...
In the past 10 years, the market has been extremely fond of portable speakers, thanks to their easy movement, quick connection, simple use and no need for complicated installation.
Faced with that change, Son Tung Construction and Electronics Joint Stock Company officially entered the portable speaker market with the Nanomax brand and was favored by many domestic consumers.
In the early stages of entering the market, although consumers highly appreciated the sound quality, there were still different responses about the sound quality and microphone sound when singing.
“ When we first launched the product, I went to the dealers every week to listen to consumer feedback to understand what consumers needed. From those feedbacks, we stepped up our research and continuously improved both technology and software, so that the product always kept up with consumer tastes and needs, ” said Mr. Chuong.
Mr. Chuong is confident that thanks to listening and understanding consumers, Nanomax portable speaker products have now completely overcome the "howling and hissing" phenomenon of the Microphone.
“ Previously, when the microphone was placed close to the speaker, a very piercing sound often appeared, which was called the “howling” phenomenon. However, currently, Nanomax portable speaker models with large size and power have completely overcome that problem, even when the microphone was placed close to the speaker, there was no howling. This is a technological update, researched by the company's technical department and partners, ” Mr. Chuong shared.
Currently, Nanomax portable speaker products are distributed nationwide, from electronics stores to Dien May Xanh and Dien May Cho Lon supermarket systems, making it easy for consumers to find and buy.
“ With the desire for Vietnamese people to use quality Vietnamese products, in the coming time, Son Tung Construction and Electronics Joint Stock Company will launch strategies to promote Nanomax portable speakers to a wide range of consumers ,” Mr. Chuong emphasized.
Over 15 years of conquering Vietnamese people to use Vietnamese products, Son Tung Construction and Electronics Joint Stock Company has a stable number of customers across the country. Currently, Nanomax portable speaker products have a full range of types, diverse models, beautiful designs, and are trusted by many users.
Son Tung Construction and Electronics Joint Stock Company
Address: 83/5 Thoai Ngoc Hau, Hoa Thanh Ward, Tan Phu District, HCMC
Tax code: 0303 295 144
Hotline: 0913 836 108
Website: nanomax.com.vn
Email: [email protected]
Bao Anh
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