The launch ceremony for BIC_02's new brand identity.
Attending the ceremony were BIDV Chairman Phan Duc Tu; BIDV General Director Le Ngoc Lam; FairFax Asia Chairman and BIC Vice Chairman Gobinath Arvind Athappan - representing the strategic shareholder; BIC Chairman Tran Hoai An, BIC General Director Doan Thi Thu Huyen, along with key leaders of BIDV and BIC.
Speaking at the ceremony, BIC General Director Doan Thi Thu Huyen stated that after two decades of operation, BIC has achieved significant growth in many aspects. Charter capital has increased 20 times, total assets have increased more than 80 times, equity has increased 44 times, and technical reserves have increased more than 100 times compared to the time of establishment. Insurance premium revenue has increased nearly 100 times, helping BIC maintain its position in the Top 5 leading non-life insurance companies in terms of market share. Pre-tax profit has grown continuously, placing BIC in the Top 3 non-life insurance companies with the highest profitability ratio in the market. BIC has also expanded its network to 38 member units and more than 230 sales offices nationwide, while also operating effectively in Laos and Cambodia. BIC is currently rated aaa.VN by AM Best, the highest credit rating in Vietnam.
BIDV's leadership congratulates BIC on the launch of its new brand identity.
Representing the parent bank, BIDV General Director Le Ngoc Lam acknowledged BIC's significant contributions to BIDV's financial, banking, and insurance ecosystem. BIC has delivered stable financial performance, maintaining high dividend payouts for many years, thereby creating substantial value for BIDV as its largest shareholder. Furthermore, BIC's bancassurance operations have become a crucial component of BIDV's service revenue structure, contributing positively to diversifying revenue sources and enhancing the bank's competitiveness. BIC's insurance products also play an essential role in BIDV's risk management, particularly in protecting loans, collateral, and operational activities. In addition, BIC's achievements in digital transformation, corporate governance, and regional integration have contributed to enhancing BIDV's reputation and image in the financial market. With a vision extending to 2030, BIDV's leadership expects BIC to continue playing a crucial role as a pillar within the BIDV ecosystem, expanding its scale, enhancing its competitiveness, and aiming to become one of the top 3 non-life insurance companies in terms of market share.
Overview of the launch ceremony for BIC_01's new brand identity.
Following the directives of the BIDV General Director, BIC Chairman Tran Hoai An shared that the launch of the new brand identity is a strategic step for BIC to enhance its competitiveness and better meet market demands. The new identity is built on the spirit of innovation, aspiration for growth, and a commitment to delivering better value to customers, partners, and shareholders. The brand change is not just about changing the image, but also a comprehensive transformation from mindset and customer approach to operational methods, aiming for sustainable development and deeper integration. In the coming period, BIC aims to continue innovating products, strengthening technology application, improving service quality, expanding operations in the regional market, and developing a high-quality workforce. These factors are expected to help BIC consolidate its position in the non-life insurance market and contribute more positively to the BIDV ecosystem.
The launch of the new brand identity marks the beginning of BIC's next phase of development, with a clear direction, consistent strategy, and strong support from BIDV and Fairfax. Building on the foundation established over the past 20 years, BIC aims to continue its breakthrough, enhance its competitiveness, and affirm its position as one of the leading non-life insurance companies in Vietnam.
The new brand identity will be implemented uniformly across the entire BIC system starting January 1, 2026.
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BIC's new brand identity is built upon the iBIC value system, comprising Innovation, Beyond, Insightful Caring, and Certainty. These four values are considered the "brand DNA" of BIC in its new development phase, serving as the foundation for all activities, a guiding principle for strategic thinking, and a direction for innovation in the digital age.
Following the principle of "Heaven is round - Earth is square," BIC's new logo is developed from the values of its parent bank, BIDV, through a golden apricot blossom circle and a stylized square block representing four protective arms – symbolizing security, connection, and the 20-year history of the BIC brand.
Source: https://daibieunhandan.vn/bic-to-chuc-le-ra-mat-nhan-dien-thuong-hieu-moi-10404060.html
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