BIDV SmartBanking launches engaging interactive game for Tet holiday.

Banking apps are no longer just about financial conveniences; they've also become vibrant entertainment spaces during the Lunar New Year. This year, the interactive game "Welcoming the Spring Festival" on BIDV SmartBanking is attracting attention thanks to its unique concept and valuable prizes.

The game "Welcoming the Horse for Spring" is inspired by the familiar horse racing game, associated with the symbol of the Year of the Horse (Bính Ngọ).

Gamification trends in banking services during Tet holiday.
In recent years, gamification has been widely implemented in banking applications to increase interaction and provide new experiences for users. During the period leading up to Tet (Lunar New Year), the demand for transactions increases, further creating opportunities for these games to become a highlight of entertainment, helping users relax amidst the hustle and bustle of life.
Capitalizing on this trend, BIDV SmartBanking has launched the game "Welcoming the Horse for Spring" based on the familiar horse racing game, while also associating it with the symbol of the Year of the Horse 2026.
BIDV SmartBanking is one of the pioneers in systematically integrating interactive games into its banking application. Each year, the games carry unique and meaningful stories and messages, such as "BIDV Smart City" (2023) focusing on family reunions during Tet (Lunar New Year), or "BIDV Green Mission" (2024) promoting awareness of marine environmental protection. In 2026, the game "Welcoming the Spring Horse" continues this journey with a message of prosperity and good fortune at the beginning of the year, evoking the characteristic atmosphere of family gatherings during Tet.

Young people are excitedly gathering to play the game "Welcoming the Spring Horse" on the BIDV SmartBanking application.

Accumulate plays from your daily transactions.
The interesting thing about the "Welcome Spring Horse" game is that the turn-receiving mechanism is designed to be integrated with daily trading activities without requiring complicated operations.

Every familiar transaction, such as paying bills, booking tickets, or shopping, is converted into a game turn.

Users simply need to log in to the app every day to receive one free play, and logging in for seven consecutive days will earn them additional plays. Essential needs during Tet (Lunar New Year) such as paying electricity/water bills, booking plane/train/bus tickets, shopping on VnShop (from 100,000 VND), or spending with international cards from 300,000 VND, maintaining a cashier balance from 10 million VND… are all converted into play plays by the system.

This flexible integration both encourages cashless payments and makes it easier for customers to handle year-end transactions.

The prize structure is attractive, with a total value of nearly 3 billion VND.

With a total prize budget of nearly 3 billion VND, players have the chance to win many attractive and valuable prizes.

The grand prize of 100 million VND in cash will be transferred directly to the luckiest winner. In addition, thousands of valuable gifts will be distributed throughout the program, including Hafele induction cooktops, Philips blenders, Logitech headphones, Coway and LG air purifiers, and many other household items.

Beyond its entertainment value, the "Welcoming the Spring Festival" game also incorporates social welfare activities. By collecting "plum blossoms," players partner with BIDV to deliver "Tet gifts to the poor." The top 10 players who collect the most plum blossoms will receive VnShop shopping vouchers worth 2 million VND as a token of appreciation.

Towards a comprehensive digital financial ecosystem.
"Welcoming the Year of the Horse" is part of BIDV's strategy to build an "all-in-one" digital financial ecosystem. The BIDV SmartBanking application not only meets payment and financial management needs but also expands to interactive experiences and entertainment, providing convenience on a single platform.
Through this game, BIDV continues to promote digital payment behavior and create engagement with users during the Tet holiday season.

"Welcoming the Horse for Spring Outings" is a bridge connecting generations within the family and spreading humanistic values ​​during Tet (Lunar New Year).

Users can experience the "Welcome the Spring Festival" game on BIDV SmartBanking from February 2nd to March 15th, 2026, to start the new year with good luck!

Source: https://vietnamnet.vn/bidv-smartbanking-ra-mat-game-tuong-tac-hap-dan-dip-tet-2488506.html