Fashion and cosmetic brands compete to reduce prices on Black Friday - Photo: NHAT XUAN
Black Friday is considered the biggest sale of the year, taking place on the last Friday of November (this year it falls on November 28). However, according to Tuoi Tre Online on the evening of November 27, the shopping atmosphere at many stores and shopping malls was still quiet, despite being filled with promotions.
Not satisfied with Black Friday "sale floor"
Hearing that her favorite office wear brand was offering a "crash sale", Ms. Ai Nhu (28 years old, living in Dien Hong ward, Ho Chi Minh City) took advantage of the evening of November 27 to go to the shopping mall to "hunt for sales" early.
However, after a tour around the shelves, Ms. Nhu could not help but feel disappointed. "Most of the deeply discounted items are old, leftover, or defective items. New models or best-selling items are still sold at full price," Ms. Nhu said.
Finally, after much deliberation, Ms. Nhu still chose to buy a dress from the latest collection at the same price.
Similarly, Ms. Pham Thi Diep (living in Nhieu Loc ward, Ho Chi Minh City) said that based on her many years of experience hunting for sales, she no longer has high expectations for discount programs of up to 70% or 80%.
"Deeply discounted items are usually old, out of fashion, or too small or too large. New or quality products are usually only slightly discounted by 15-30%, or even sold at full price," Ms. Diep shared.
According to Ms. Diep, sometimes there are good products with deep discounts but the quantity is very limited. "After shopping around, I end up buying something new," she said.
Many consumers expressed disappointment with the quality of discounted goods on Black Friday - Photo: NHAT XUAN
According to many consumers, beautiful items are deeply discounted by 70%, 80% but rarely, mostly defective products or only plus sizes available - Photo: NHAT XUAN
Meanwhile, Ms. Le Thi Khanh Linh (24 years old) said that she is almost no longer interested in Black Friday at traditional stores. "My group of friends mainly shop on double days like 10-10, 11-11, 12-12 on e-commerce platforms," Ms. Linh said.
According to Ms. Linh, her current habit is to put whatever she likes in her cart, and when the sale day comes, she just "presses the button".
"Even on Black Friday, prices on e-commerce platforms are still better. Yesterday, I visited a favorite fashion brand. The dress I liked at the store was listed at 795,000 VND, no discount. But when I bought it on the platform, it was only 659,000 VND. Another model was over 700,000 VND, but on the platform it was only about 495,000 VND," said Ms. Linh.
According to Ms. Linh, shopping on e-commerce platforms not only has cheaper prices but also does not require jostling in line. Moreover, most platforms have very good return policies, so she is not too worried about the risks.
Many stores have posted signs offering deep discounts on Black Friday, but customers are still few and far between - Photo: NHAT XUAN
Is Black Friday over?
Sharing with Tuoi Tre Online , many consumers also admitted that Black Friday in recent years is no longer attractive to them. The reason is that online promotions take place all year round, making Black Friday no longer the special shopping occasion it used to be.
Besides, many people say that direct selling prices at stores are often higher than online purchases, especially on weekends when e-commerce platforms continuously launch discount promotions and free shipping codes.
In addition to the price factor, the shopping experience that does not meet expectations also contributes to many consumers gradually "cooling off" with Black Friday.
Besides, in the context of economic difficulties, consumers tend to tighten spending, prioritize essential expenses, consider carefully before shopping and limit spending money just because of attractive discounts.
Even during rush hour on the evening of November 27, a store at Vincom Dong Khoi shopping mall was still empty, not much different from the weekend - Photo: NHAT XUAN
Sharing with Tuoi Tre Online on the evening of November 27, the manager of a fashion store at Vincom Dong Khoi said that the number of customers visiting Black Friday shopping only increased slightly by about 25%, this increase is much lower than the period before the epidemic and is not significantly different from a normal weekend.
"Currently, the store has only completed about 70% of the monthly sales target. We expect three important days including Black Friday, the weekend and Cyber Monday to increase monthly sales," he said.
Despite huge sale signs, customers were still sparse at many stores in the shopping mall on the evening of November 27 - Photo: NHAT XUAN
In the cosmetics group, Ms. Thuy Kieu, an employee of a cosmetics brand at Vincom Dong Khoi, said that purchasing power only increased slightly, no longer increasing 2-3 times like in the years before the pandemic.
According to Ms. Kieu, consumer psychology has changed when "double day sales", "monthly super sales", livestream sales on e-commerce platforms, and Black Friday promotions no longer create a special feeling.
Meanwhile, a male employee at a handbag store at Van Hanh Mall also admitted that the number of customers has increased compared to the average level of the month, but has not created a breakthrough like previous years. This month's sales target is considered better but has not achieved the set results.
"In the past, Black Friday sales had to increase three or five times compared to normal days. This year, we are still waiting for customers," the male employee shared.
Slow buying, deep sale still hard to "attract" consumers
Many consumers, especially young people, shake their heads at Black Friday - Photo: NHAT XUAN
Scenes of employees sitting around waiting for customers still appear during Black Friday season - Photo: NHAT XUAN
Only a few shops are crowded and the atmosphere is lively - Photo: NHAT XUAN
Source: https://tuoitre.vn/black-friday-sale-sap-san-toi-80-van-cho-bung-no-dip-cuoi-tuan-20251128033600107.htm
Comment (0)