The event is one of the important activities within the framework of the Vietnam National Brand Program, aiming to enhance the position, reputation and competitiveness of Vietnamese goods in the global market, contributing to affirming the image of the Vietnam National Brand - Quality, Innovation, Pioneering capacity.
Promoting cooperation and expanding opportunities for Vietnamese businesses
The conference was attended by representatives of the Ministry of Industry and Trade, the Vietnam Trade Office in the United States, Wayfair Group and many Vietnamese enterprises in the fields of manufacturing and exporting consumer goods, wooden furniture, interior design and handicrafts.
Through the program, delegates discussed cooperation opportunities between Vietnamese enterprises and US partners, shared experiences in improving competitiveness, meeting the strict requirements of the US market, and promoting supply-demand connections, expanding export markets for Vietnamese products.
Discussions focused on exploiting the potential of cross-border e-commerce, leveraging the strengths of the advanced distribution and logistics system in the United States to support Vietnamese businesses to reach American consumers in an effective, transparent and sustainable manner.
Strengthening the promotion of the image and production capacity of wood and furniture enterprises in Vietnam
The presentations at the Conference clarified the production capacity, product quality and sustainable development trends of Vietnamese goods in the global supply chain; introduced the mechanism to support Vietnamese enterprises in penetrating the US market; and discussed cooperation models with international e-commerce corporations, including Wayfair - one of the leading platforms in the US in the field of e-commerce of furniture and home decoration.
In particular, the content on the mechanism for bringing Vietnamese products to the Wayfair platform received great attention from participating businesses, opening up a new direction in promoting brands and expanding international distribution channels. This is considered a practical opportunity to help Vietnamese goods directly reach US consumers, contributing to enhancing brand value and affirming the quality of Vietnamese products.
Field survey at Wayfair warehouse system
Within the framework of the program, Vietnamese delegates and businesses visited Wayfair's warehouse in San Francisco, learning about operations, logistics and product distribution processes in the US market.
Field surveys help Vietnamese enterprises gain more understanding of technical standards, quality control processes and modern logistics management models, thereby drawing practical experience to perfect the production and export process, meeting the requirements of the US market and other international markets.
Through close coordination with international partners, the Ministry of Industry and Trade wishes to continue supporting the Vietnamese business community to improve competitiveness and sustainable development, contributing to bringing Vietnamese goods further, affirming their value and reputation in the world market.
Source: https://moit.gov.vn/tin-tuc/xuc-tien-thuong-mai/bo-cong-thuong-to-chuc-hoi-nghi-tuyen-truyen-quang-ba-thuong-hieu-viet-tai-thi-truong-hoa-ky.html
![[Photo] Prime Minister Pham Minh Chinh chairs the second meeting of the Steering Committee on private economic development.](https://vphoto.vietnam.vn/thumb/1200x675/vietnam/resource/IMAGE/2025/11/01/1762006716873_dsc-9145-jpg.webp)
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