Mr. Vu Ba Phu, Director of the Department of Trade Promotion
Mr. Vu Ba Phu, Director of the Trade Promotion Agency, said this at the Vietnam Export Promotion Forum 2025 with the theme "Go Global: Conquering the international market" organized by the Ministry of Industry and Trade on the morning of November 26.
According to Mr. Phu, the period 2021 - 2025 witnessed a strong breakthrough in Vietnam's exports, when the growth turnover was at double digits and the trade surplus remained stable for more than a decade. However, in the context of profound changes in the world , trade promotion activities were forced to enter a new stage of development.
The Director of the Trade Promotion Agency acknowledged that Vietnam is still facing three major challenges: low domestic added value; weak links between domestic enterprises and FDI enterprises; and an inconsistent trade promotion network, lacking a mechanism for data sharing and efficiency assessment. Therefore, a new trade promotion ecosystem is needed that is more modern, more professional, and connects all domestic and foreign resources.
According to him, the National Trade Promotion Plan for the 2026 - 2030 period that the Ministry of Industry and Trade has been completing will be implemented on the basis of 5 key strategic orientations, serving as pillars for the modern trade promotion ecosystem.
Firstly, promoting trade by industry clusters, meaning no longer approaching each individual enterprise, but organizing by chain, by product clusters with deep connections. This approach helps increase brand strength, save resources, and at the same time form regional industry value chains.
Second, promote green transformation and sustainable standards in exports. Trade promotion is not just about "bringing goods to the world", but also "bringing goods on the green road", cleaner production, low-emission logistics, environmentally friendly packaging and clear traceability.
Third, forming a digital trade promotion ecosystem where data becomes a core asset. The Ministry of Industry and Trade is deploying a digital platform system for national trade promotion, integrating business - market - product - partner data, applying Big Data and AI to analyze and forecast consumption trends and support accurate decision making.
Fourth, build a national export identity, unify the image of Vietnamese goods on the international market, associated with the Vietnam Value National Brand program. "Each product bearing the Vietnamese export logo must reflect the quality, reputation and cultural values of Vietnam. When seeing that identity, international partners will understand that this is a trustworthy product of a dynamic and creative country," Mr. Phu shared.
Finally, implement the "Go Global" program, selecting leading enterprises with international competitiveness to be the "locomotive" to lead, pulling the satellite business ecosystem to reach out to the world. "When a Vietnamese enterprise goes international, they do not go alone, but bring the entire value chain. That is the new development model of modern trade promotion," said Mr. Phu.
According to the plan, the Ministry of Industry and Trade will simultaneously implement five key groups of solutions: Diversifying markets; improving the efficiency of utilizing FTAs; developing a modern national trade promotion network with a clear horizontal and vertical coordination mechanism; improving the capacity of trade promotion staff and organizations; and comprehensively reforming the National Trade Promotion Program.
Anh Tho
Source: https://baochinhphu.vn/bo-cong-thuong-xac-dinh-5-dinh-huong-chien-luoc-cho-xuc-tien-thuong-mai-102251126103226062.htm
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