Expanding at the right time: When flight networks become the foundation of a brand.
Following a prolonged period of volatility in the global aviation market, Vietnam Airlines enters 2025 with a strategic choice – expanding its flight network to reaffirm its position, while maintaining high operational standards and service quality as a guiding principle.
During the year, the airline launched and resumed operations on 14 international routes, connecting Vietnam with key markets in Europe, Northeast Asia, the Middle East, and Southeast Asia.
This is the largest expansion of Vietnam Airlines' international flight network in its history, demonstrating a proactive return to long-haul routes – a segment that requires stable operational capacity, a modern fleet, and a comprehensive service system.
Vietnam Airlines is aggressively expanding its international flight network in 2025, pioneering the realization of Resolution 59 (Photo: Vietnam Airlines).
From an aviation management perspective, each new route is not just a short-term commercial decision, but a long-term operational commitment regarding fleet size, personnel, frequency, and service quality.
Expanding its flight network amidst high fuel costs, exchange rates, and competition demonstrates Vietnam Airlines' choice of controlled growth, prioritizing a sustainable foundation over chasing short-term recovery trends.
In-flight internet service allows passengers to easily access and use online amenities throughout the flight (Photo: Vietnam Airlines).
Expanding its flight network not only helps the airline reach a diverse international customer base and optimize the efficiency of its wide-body fleet, but also maintains a consistent presence in major economic and tourism centers.
That stable presence is essential for forming passenger preference habits, a core element that creates brand longevity in the aviation industry.
Experience and numbers: Where value is proven
If the flight network is the foundation, then the passenger experience is the direct factor in verifying brand value. In 2025, Vietnam Airlines will implement service improvements in a systemic direction, aiming to build a seamless flight journey from the ground to the sky, rather than fragmented adjustments.
Implementing biometric authentication via VNeID is a step that shows Vietnam Airlines prioritizes long-term customer experience while optimizing airport operations (Photo: Vietnam Airlines).
At the airport, the implementation of biometric check-in via VNeID and the synchronization of services at Tan Son Nhat Terminal 3 helps shorten waiting times, reduce procedures, and enhance passenger autonomy.
These changes directly impact the group of frequent flyers, who play a crucial role in maintaining the quality and reputation of an airline brand.
In the air, Vietnam Airlines has begun deploying In-Flight Internet Connectivity (IFC) on its wide-body aircraft fleet. For long-haul routes, especially for business travelers, the need for continuous connectivity is increasing. Vietnam Airlines' proactive approach to implementing IFC demonstrates the airline's ongoing efforts to upgrade its services to international standards.
More than just a fragrance, "Nhã" is the essence of Vietnamese culture, elevated on the wings of Vietnam Airlines (Photo: Vietnam Airlines).
Alongside its technological infrastructure, the airline continues to refine its brand identity experience: the Check-in Lounge system, the Lotus Lounges at major airports, and the consistently implemented "Nha" brand fragrance.
When organized into a continuous series of experiences, these elements build a sense of familiarity and trust, the foundation for a brand to maintain long-term engagement with passengers.
These efforts are directly reflected in the business results. In 2025, Vietnam Airlines recorded consolidated revenue exceeding VND 123,000 billion, consolidated pre-tax profit of over VND 8,450 billion; and tax contributions to the state budget reached VND 3,286 billion.
Vietnam Airlines affirms its leading role in the field of air transport, contributing to elevating Vietnam's image on the global aviation map (Photo: Vietnam Airlines).
Behind the financial figures are millions of returning passengers, stable flight operations, and a consistently maintained operational rhythm.
Entering 2026, Vietnam Airlines aims to transport 29.07 million passengers, a 13.2% increase compared to the previous year. A larger scale means higher demands on operational standards.
A representative from Vietnam Airlines shared: “Looking back at 2025, Vietnam Airlines has created a clear roadmap: expanding at the right time, investing in the right areas, and growing based on its own strengths. This is the foundation for affirming the airline's pioneering role in contributing to building and spreading the value of the Vietnamese aviation brand in the new development phase.”
Source: https://dantri.com.vn/kinh-doanh/but-pha-trong-nam-2025-vietnam-airlines-khang-dinh-vi-the-bang-thuc-luc-20260116104851994.htm
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