Officials and party members with social networks

Cyberspace is no longer a “virtual playground” but a place where cadres and party members (CBĐV) are challenged by every word and every interaction choice. Amidst the stream of fake news, confusing information and countless conflicting opinions, each CBĐV is like a “guiding light”. The series of articles “CBĐV with social networks” points out the bright spots and gaps in the behavior of CBĐV in the digital environment; at the same time, it raises an urgent requirement: It is necessary to equip CBĐV with digital skills, digital culture and political courage so that CBĐV can truly master cyberspace.

Lesson 1: The Public Servant in Cyberspace

With just a click or a few comments, people can directly communicate with civil servants. Cyberspace becomes a two-way interactive environment, where civil servants proactively appear, listen, explain, refute false information and spread positive things to the right people, at the right time.

Keep the information “bright”

In recent years, social networks have become an important “soft front” in information and propaganda work. If in the past, the use of Facebook, Zalo or TikTok by civil servants was limited, now, from the central to the grassroots level, the presence of civil servants on social networks has become an inevitable requirement to communicate policies and spread good values.

In the context of strong social network development, appearing friendly, humorous but still serious on Facebook helps Phu Quoc Special Zone Police effectively approach young people - a group of people that are "hard to reach" with traditional propaganda. "There is a road that I have not traveled twice, but drugs are not allowed to try even once... Because that road has no way back." This short but profound status appeared on the Facebook page of Phu Quoc Special Zone Police and quickly attracted hundreds of interactions. No longer rigid admonitions, the message is told in a simple, everyday voice but is enough to directly hit the psychology of young people - a group that is easily lured into drugs.

Not only is it a channel for information transmission, social networks also effectively support administrative reform. Thanks to “online” public servants, the distance between public agencies and citizens is shortened. Complicated procedures are explained in easy-to-understand ways through instructional videos and intuitive infographics made by public servants, helping people feel more confident when approaching state agencies.

Mr. Nguyen Thanh Tung posted a propaganda article on Facebook of Long Xuyen Ward Youth Union. Photo: HUONG GIANG

Many media models prove that when civil servants are proactive, social networks can become a positive space, fostering a culture of kindness and making the image of civil servants more approachable. The Long Xuyen ward Youth Union is a clear example. Posts from the "Green Sunday" activities, taking care of children or donating to help people in the Central region... always attract hundreds of interactions. Nguyen Thanh Tung, Deputy Secretary of the Long Xuyen ward Youth Union, shared: "We tell beautiful stories from the youth themselves so that everyone can see that they can do good deeds."

In order for social media to become a trusted channel, CBĐV must proactively maintain the “bright” information. During a time when fake news is rampant, the role of CBĐV is not only to post news but also to verify, respond promptly and handle problems when people report. If they post carelessly, leave feedback incomplete or share unverified information, people's trust can easily be shaken.

The spirit of proactively maintaining the “bright area” of information is shown through each specific action of the CBĐV on the internet. Even though it was after work, Ms. Nguyen Thi Huong, an official of the Culture - Sports and Broadcasting Center of Hon Dat commune, still sat in front of the computer screen to reply to dozens of messages. Many questions revolved around the information that had just spread on the internet. A resident asked: “Ms. Huong, is the news about this monk true?”. Ms. Huong immediately responded: “This information is not correct, uncle. I sent you the article from an official source.”

According to Ms. Do Thi Xuan - an officer of the Provincial Party Committee's Propaganda and Mass Mobilization Department, people have many questions, so Party members must go first and lead the way so that official information reaches them on time. If Party members are not proactive, people will be confused by information. Ms. Xuan currently manages the page "Children of the Sea" - where every article is carefully verified, from stories of working at sea to refuting distorted arguments. Such official pages become "a support for trust" in the multi-dimensional cyberspace.

Connecting people with the government

One afternoon, a post appeared on social media reporting a coffee shop encroaching on the sidewalk. Upon learning of the information, Ms. Nguyen Thi Phuong Hanh - Secretary of the Dong Phu Hamlet Party Cell, Long Xuyen Ward immediately directed the Hamlet People's Committee to coordinate with specialized forces to handle the matter. A few hours later, the encroaching sign was removed, returning the sidewalk to the people.

Facebook, Zalo groups, TikTok or online feedback platforms are becoming "open forums" where people and the government exchange directly. The biggest advantage of social networks is the ability to respond almost instantly, which was previously difficult for traditional channels to meet. People can send feedback and ask questions at any time; those in charge can respond, handle and check immediately. Many civil servants jokingly say: "Social networks are like a work alarm bell". From flooded alleys, dilapidated bridges or sidewalk encroachment shops, as long as people report, civil servants will grasp and handle it immediately. People no longer feel "ignored" but feel their voices are heard and recorded.

Thanks to that timely, transparent, and responsible response, the relationship between the government and the people has changed: less formality, less distance, more closeness and sympathy. In U Minh Thuong commune, a QR code board placed in front of the Commune Administrative Service Center helps people join the online feedback group in just a few seconds. Mr. Nguyen Quoc Huy, a resident of U Minh Thuong commune, shared: "In the group, whatever people ask, the officials answer, we don't have to wait."

Social networks can change the way people communicate, but keeping the people's trust still depends on the attitude of service. When the people's voices are heard and responded to promptly, when official information is actively disseminated by Party members, when the smallest problems are resolved through social networks... then the people's trust in the Party and the government is stronger. Therefore, public servants in the digital age must not only be dedicated in real life but also be quick, proactive and trustworthy in cyberspace.

According to Standing Committee member, Head of the Provincial Party Committee's Propaganda and Mass Mobilization Committee Tong Phuoc Truong, in the third quarter of 2025, the communication channel system of the Provincial Party Committee's Steering Committee 35 and the Steering Committee 35 forces at all levels posted 28,577 news, articles, images, and videos, attracting hundreds of thousands of interactions. This is the core force that creates a positive information mainstream, contributing to overpowering bad and toxic information on the internet and social networks.

(To be continued)

HUONG GIANG

Source: https://baoangiang.com.vn/can-bo-dang-vien-voi-mang-xa-hoi-a469730.html