Need to have a brand identity for the product " Ca Mau Crab"
The conference aims to evaluate the development of key products in recent times, orienting the improvement of product value associated with the value chain; at the same time, introducing the potential, advantages and product quality of Ca Mau to domestic and foreign customers.

Conference scene.
The conference was co-chaired by Vice Chairman of Ca Mau Provincial People's Committee Le Van Su and Chairman of Vietnam Fisheries Association Nguyen Viet Thang with the participation of representatives of Vietnam Fisheries Association, leaders of provincial departments and branches; Fangchenggang Small and Medium Enterprises Association (China) and many enterprises inside and outside the province.

Vice Chairman of Ca Mau Provincial People's Committee Le Van Su spoke at the conference.
Information at the Conference showed that Ca Mau currently has 386,000 hectares of crab farming, with an output of about 40,000 tons/year - leading the country. About 70% of the output is exported to the Chinese market. However, famous brands bring with them the risk of counterfeiting, although the province has implemented geographical indications, QR codes, identification labels..., the situation of fraud is still complicated.
At the Conference, Vice Chairman of the People's Committee of Ca Mau Province Le Van Su emphasized that the situation of counterfeiting trademarks is affecting the reputation of Ca Mau crab. "Ca Mau crab needs to be certified right in Ca Mau, to avoid the situation of crabs from other places being transported to the border gate and then certified as Ca Mau crab" - Vice Chairman of the People's Committee of the province emphasized.

Partners signed a cooperation agreement to implement Ca Mau crab quality certification.
The representative of the Chinese product quality certification organization expressed his interest, affirmed that crab certification in Ca Mau is completely feasible and ready to cooperate. After the Conference, the Department of Science and Technology of Ca Mau province will continue to maintain connections and research cooperation models with the Chinese product quality certification organization to implement product brand identity.
Perfecting logistics to increase the value of the crab chain
Attending the Conference, delegates focused on proposing solutions to complete the value chain and protect the Ca Mau crab brand. Du Thai Binh Company Limited - the owner of the TS550 export code shared its experience in supporting people and developing export markets; proposed to complete the geographical indication "Ca Mau crab", establish a specialized logistics center in Nam Can, promote the 3-party linkage model (state - enterprise - people) and expand promotion to Japan, Korea, and Europe.

Ca Mau people participate in activities to promote their hometown's famous specialties.
The company said the crab value chain still faces many difficulties: Unsustainable production links, seasonal fluctuations in output, lack of a unified traceability system, high logistics costs and rapidly increasing technical and quality requirements. The unit has implemented long-term purchasing links, provided guidance on biosafety farming techniques, tested QR codes for traceability, invested in storage facilities and standardized packaging for each market.
Du Thai Binh Company Limited commits to expanding its association with 300-500 farming households in the period 2025-2027, increasing purchasing capacity and continuing to promote the brand "Nam Can Crab - Du Thai Binh" internationally.
At the Conference, Ca Mau province and its partners agreed to cooperate with the China Quality Control Center to build and operate a testing center right in the locality, serving the needs of testing and certifying agricultural products and crabs exported to the Chinese market. Ca Mau reached a cooperation agreement with the Vietnam Fisheries Association to deploy traceability technology for agricultural products in general and the crab industry in particular, meeting the requirements of information transparency and standards of the export market.
The conference also agreed to expand connections, attract more large buyers to learn about and work in Ca Mau; at the same time, directly approach crab farming enterprises and cooperatives to promote the signing of specific economic contracts.
For synchronous implementation, the People's Committee of Ca Mau province assigned the Department of Industry and Trade, Department of Science and Technology, Department of Agriculture and Environment to coordinate with the China Certification Center, China Association of Small and Medium Enterprises and Vietnam Fisheries Association.
Source: https://daibieunhandan.vn/can-hoan-thien-chi-dan-dia-ly-cua-ca-mau-10395982.html










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