Football player Nguyen Dinh Bac becomes a brand ambassador for Sacombank.

(Dan Tri Newspaper) - On February 12th, Saigon Thuong Tin Commercial Joint Stock Bank (Sacombank) held a signing ceremony and announced that footballer Nguyen Dinh Bac has become its brand ambassador for the period 2026-2028.

This event marks a new milestone for Sacombank in its journey to support Vietnamese sports and spread positive, sustainable values ​​to the community.

Football player Nguyen Dinh Bac (right) and Ms. Nguyen Thi Kieu Anh (left) - Deputy General Director of Sacombank, perform the signing ceremony of the Brand Ambassador Agreement in the presence of the bank's leadership (Photo: Sacombank).

The selection of Nguyen Dinh Bac, one of the talented and promising faces of Vietnamese football, reflects Sacombank's direction in refreshing its brand image, emphasizing dynamism, resilience, and aspiration for excellence.

Nguyen Dinh Bac is a young player with many outstanding achievements, making his mark in regional and continental competitions. In 2025, he rose to become one of the most prominent players in Vietnamese football, surpassing many experienced players to win the Vietnamese Silver Ball award at the young age of 21.

Mr. Ha Van Trung - Standing Deputy General Director of Sacombank, presents the uniform to Brand Ambassador Nguyen Dinh Bac at the signing ceremony (Photo: Sacombank).

At the 2026 AFC U23 Asian Championship Finals, the striker born in 2004 made his mark by becoming the first Vietnamese player to win the "Top Scorer" title at the AFC U23 Asian Championship. This achievement affirms Nguyen Dinh Bac's professional ability, competitive spirit, and potential to shine in major tournaments, contributing to raising the profile of Vietnamese football on the continental map.

Mr. Phan Dinh Tue - Member of the Board of Directors of Sacombank, presents flowers to congratulate the new brand ambassador (Photo: Sacombank).

With his consistent performance and professional image, Nguyen Dinh Bac is considered a prime example of a young generation full of energy and unafraid of challenges. These qualities align with the core values ​​that have built the Sacombank brand. As a brand ambassador, Dinh Bac will accompany Sacombank in communication activities and community programs, contributing to spreading the image of a dynamic, modern, and socially responsible bank.

Speaking at the ceremony, Nguyen Dinh Bac shared: “When Sacombank trusted and chose me, I felt a very clear sense of connection. That is the spirit of always striving every day, constantly improving and aiming for sustainable values. For me, Sacombank is not just a large bank, but also an image of perseverance, dynamism and adaptability, qualities that a football player must always possess.”

As a brand ambassador, I hope to work with Sacombank to spread positive messages about a healthy lifestyle, the will to succeed, and belief in the value of hard work, especially to young people who are pursuing their dreams.”

Nguyen Dinh Bac stated that he will donate a portion of his brand ambassador contract to participate in and support charitable activities, inspiring the community to live a beautiful life.

Having gone through more than 34 years of formation and development, Sacombank has steadfastly pursued a strategy of efficient and sustainable growth, constantly expanding its scale and improving the quality of its products and services.

Currently, the bank owns a network of over 540 branches in Vietnam and the Indochina region, serving millions of individual and corporate customers.

Sacombank's brand reputation has been affirmed through numerous domestic and international awards, notably the title of "Strong Brand of Vietnam" for 14 consecutive years, as selected by Vietnam Economic Magazine, and "Top 100 Most Valuable Brands in Vietnam 2024" as announced by Brand Finance.

In addition to its business activities, Sacombank actively implements community programs, most notably the "Eliminating temporary and dilapidated houses" campaign launched by the Prime Minister .

The bank has joined hands with many localities such as Bac Lieu, Bac Ninh, Thai Nguyen, Khanh Hoa, Lam Dong… to build thousands of houses for poor households and families with difficult circumstances, demonstrating the social responsibility of the enterprise and contributing to improving the quality of life for the people.

Furthermore, Sacombank is strengthening its brand image by partnering with major sporting events, especially football. In 2025, Sacombank will become a sponsoring partner of the Ho Chi Minh City Police Football Club in the V-League 2025-2026, contributing to building a professional competitive environment.

In addition, the bank also has a long-term commitment to school football, considering it an important foundation for the physical and mental development of the younger generation.

Source: https://dantri.com.vn/kinh-doanh/cau-thu-nguyen-dinh-bac-tro-thanh-dai-su-thuong-hieu-sacombank-20260212151051671.htm