Crowds of people waited until midnight to shop for Tet (Lunar New Year) outfits in Ho Chi Minh City.

Taking advantage of the last weekend before the Lunar New Year holiday, many young people flocked to fashion streets to shop for clothes and accessories to celebrate the New Year.

Customers were constantly coming and going at a fashion store on Tran Quang Dieu street on a weekend evening - Photo: NHAT XUAN

Observations by Tuoi Tre Online on Tran Quang Dieu fashion street in Nhieu Loc ward, Ho Chi Minh City (formerly District 3) during the weekend showed a bustling shopping atmosphere lasting from morning to night.

At its peak in the early evening, the street was packed with people constantly pouring in. Parking lots in front of the shops quickly became full. Along both sides of the street, rows of local brand stores and shoe shops lit up, staff constantly advising customers, processing payments, and customers coming and going non-stop.

Taking advantage of the last day off before returning to their hometowns, many young people flocked to the streets to shop for Tet (Lunar New Year) supplies - Photo: NHAT XUAN

Mai Anh (25 years old, residing in Nhieu Loc ward) said that with her busy end-of-year work schedule, and only having this weekend before returning to her hometown, she took the opportunity to go shopping with friends and choose a few basic outfits.

"I usually buy online for convenience, but for Tet (Lunar New Year), I still prefer to go to the store to choose things in person for peace of mind. It's the only time of year I get to meet relatives and friends, so I want to be presentable," Mai Anh shared.

Meanwhile, Ý Nhi excitedly showed off her newly acquired ao dai (traditional Vietnamese dress) for only 100,000 VND. The price was significantly lower than online sales, prompting her to buy it immediately without hesitation.

"Buying Tet clothes in person is still better; you can try them on, check the fabric quality and colors, and strolling through crowded streets feels more like Tet," said Ý Nhi.

With the store packed with customers on Tran Quang Dieu Street, many people had to take numbers to wait their turn to try on clothes - Photo: NHAT XUAN

An employee at a fashion shop on the street said that the number of customers in the days leading up to Tet (Lunar New Year) increased two to three times compared to normal days. From morning to night, the store had to mobilize all its staff to serve customers.

"We've been busy almost non-stop since this morning. Customers have been coming in constantly, mostly looking for clothes to wear during Tet (Lunar New Year). This time, the shop is also having a sale on many items, including new arrivals with slight discounts to make it easier for customers to choose," this person said.

Not only Tran Quang Dieu Street, but many other fashion streets such as Cach Mang Thang Tam, Le Van Sy, Nguyen Trai… are also bustling with shoppers and a constant flow of customers.

Besides launching new models, many stores are simultaneously implementing deep discounts of 50% to 80%, along with fixed-price items at 88,000 - 199,000 VND to clear inventory before Tet.

Many places set up discount racks in front of their doors, spread out tarpaulins, hang clearance signs, and pile up clothes for customers to choose from. Signs like "all items 99,000 VND," "shirts from only 100,000 VND," or "sale up to 70%" are hung side by side, attracting ever-increasing crowds and making the fashion street increasingly bustling in the final days of the year.

Many stores are offering deep discounts and clearing out inventory in the days leading up to Tet (Lunar New Year) to attract more customers - Photo: NHAT XUAN

This year's Tet (Lunar New Year) outfits are quite diverse, ranging from spring dress sets to traditional ao dai (Vietnamese long dress) - Photo: NHAT XUAN

Customers buying fashion clothes at a store on Nguyen Trai Street, Cho Quan Ward, after midnight on February 8th - Photo: TTD

At midnight, many sidewalk stalls on Nguyen Trai Street (Cho Quan Ward) are still brightly lit, welcoming customers - Photo: TTD

According to Tuoi Tre Online , this year's Tet (Lunar New Year) clothing market is diverse in terms of designs and prices. In the affordable segment, simple, modernized ao dai (traditional Vietnamese dress) sold on e-commerce platforms range from 150,000 to 400,000 VND, focusing on lucky colors like red and yellow, with simple patterns that are easy to wear after Tet.

Mid-range products are priced from 600,000 to 1.2 million VND for a single ao dai (traditional Vietnamese dress), or 1.2–2.5 million VND for an ao dai set with pants or skirt. Dresses and gowns for Tet (Lunar New Year) range from 800,000 to 1.8 million VND, focusing on modern designs and diverse materials such as silk, brocade, and velvet, often featuring embellishments or handcrafted embroidery.

In the high-end segment, prices can reach tens of millions of VND for unique, bespoke designs using premium silk and brocade fabrics along with exquisite embellishment techniques.

NHAT XUAN - TTD

Source: https://tuoitre.vn/chen-chan-den-nua-dem-de-sam-do-dien-tet-tai-tp-hcm-20260208133328165.htm