Attending the workshop were representatives of the Da Nang People's Committee and the Vietnam Tourism Association. There were also leaders of relevant departments and branches of Da Nang City and Quang Nam Province; Tourism Associations of the two localities of Da Nang and Quang Nam, along with domestic and international experts; representatives of hotels, travel agencies and MICE famtrip delegations including travel agencies specializing in organizing events from Hanoi and Ho Chi Minh City.
The workshop is an opportunity to look back on the 5-year journey of formation and development of the Da Nang City Tourism Development Promotion Fund - the first pioneering socialized fund model in the tourism sector in Vietnam.
The workshop is also an important opportunity for stakeholders to review the development journey of Da Nang tourism; at the same time, build a strategic vision and new initiatives to enhance competitiveness, sustainable development and deep integration with the region and the world for the new Da Nang City in the future.
According to the leader of the People's Committee of Da Nang City, in the context of the merger of Quang Nam Province and Da Nang City, the tourism industry of Da Nang City needs to be well prepared and play a pioneering role in the process of restructuring the common development space to maximize the potential of culture, natural resources and enhance regional connectivity.
According to experts attending the workshop, the new Da Nang City after the merger will be one of the leading tourist centers in Vietnam with outstanding natural and cultural resources such as: 2 world cultural heritages, 1 world biosphere reserve, many national parks, nature reserves, beautiful coastline of more than 162km...
At the workshop, experts, managers and business representatives shared many key issues such as: Positioning the city's tourism brand and market; strengthening service supply chain linkages; effectively designing a planning strategy for tourist areas and destinations after administrative mergers...
On this occasion, Da Nang Tourism Association launched the Da Nang Event Destination Association (DECA). DECA brings together leading MICE travel businesses in Da Nang - Quang Nam in the fields of event organization, MICE travel, hotels, convention centers and related support units, together committed to close cooperation to build a high-quality MICE service ecosystem.
Source: https://baoquangnam.vn/cho-van-hoi-cho-du-lich-da-nang-trong-ky-nguyen-moi-3154990.html
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