Sunday - People excitedly shop for Tet (Lunar New Year) at the Spring Fair.

The Spring Fair attracted many shoppers on the weekend. *Photo: PL*

As the weekend approached, the Spring Fair became significantly more vibrant. From the moment it opened, the entrances were bustling with people. Many families took advantage of their day off to stroll through the fair, choosing food, gifts, regional specialties, and consumer goods for the Lunar New Year. As a result, purchasing power increased noticeably compared to the first few days.

At the specialty product booths, many OCOP products and local goods attracted a large number of visitors. Mr. Tran Binh Dong, representative of Tran Lam Gia Phat Co., Ltd., said that the company's sun-dried beef, dried meat, and sausage products all have OCOP certification and undergo rigorous inspection for food safety and raw material origin.

Today's consumers are not only concerned about price but also place great importance on quality, safety, and brand reputation. Many customers who had previously purchased at the fair returned to the booth to place additional orders for the Lunar New Year. This is a positive sign, showing that the fair is not just a short-term retail channel but also helps businesses build a customer base.

The textile and fashion industry sector has many deep discount programs. *Photo: PL*

The shopping atmosphere was further enlivened by a series of timed promotional programs. From 9 am to 12 pm, the Sai Dong Garment Joint Stock Company's booth offered promotions such as fixed-price sales, buy two get one free, or a 15-20% discount on the total bill. This area attracted many customers choosing new outfits for the Lunar New Year.

The stall selling wooden household goods attracts buyers. *Photo: PL*

At the Woodsland furniture and Minh Long Wood Group booths, gift-giving programs and discounts of up to 70% also attracted consumer attention, especially those looking to buy furniture at the beginning of the year.

The food court and regional specialties were a bustling stop throughout the morning. Product demonstration programs attracted many visitors.

Many families took the opportunity to buy extra cakes, jams, and local specialties as gifts for relatives. In the health care product category, stalls selling chamomile tea, nutritional seeds, and freeze-dried powders received attention from middle-aged and elderly customers.

People are taking advantage of the opportunity to shop for goods in preparation for the Lunar New Year. *Photo: PL*

Ms. Nguyen Thi Minh Anh, representative of Lotekfarm Co., Ltd., said that the company is currently focusing on introducing OCOP-certified products such as dried whole chrysanthemum tea, various nutritious nuts, and freeze-dried powders. “These are product groups aimed at healthy consumption and are good for health. Elderly customers often visit the booth, try the products, and if they like the taste, they decide to buy quite quickly. Many people have returned to support us after trying them,” Ms. Minh Anh shared.

Besides shopping for goods, people can also experience many cultural activities at the fair.
*Photo: PL*

Beyond just shopping, the Spring Fair also offers a vibrant entertainment space. In the morning, the Vietnam National Opera and Ballet Theatre hosted a performance by the National Opera and Ballet Theatre featuring songs about spring and Hanoi , attracting a large audience. In the afternoon and evening, the Vietnam Circus Federation and the Vietnam Puppet Theatre presented many spectacular performances…

The food court was always packed with customers. *Photo: PL*

The combination of shopping, food, and art makes the fair an ideal weekend destination. Many families said they took the opportunity to shop for Tet (Lunar New Year) while letting their children experience the festive atmosphere and watch traditional art performances.

As Tet (Lunar New Year) approaches, shopping demand is expected to continue to increase. With thousands of stalls, a wide variety of products, and a series of promotions and diverse performances, the Spring Fair is contributing to a vibrant atmosphere, boosting consumption and bringing the spirit of spring early to the people of Hanoi.

Source: https://hanoimoi.vn/chu-nhat-nguoi-dan-no-nuc-sam-tet-tai-hoi-cho-mua-xuan-732853.html