VINAMA Chairman Tran Viet Tan and a new mark in the outdoor advertising industry in Vietnam

From Drowshow, 3D Mapping to LED 5G, Vinama is opening a new direction for OOH Vietnam, connecting brands and audiences with technology.

Mr. Tran Viet Tan - Vice President of Vietnam Advertising Association, Chairman of Board of Directors of VINAMA Media Joint Stock Company shared about this new trend.

Mr. Tran Viet Tan shared at the International Conference on AI in Creative Advertising

LED 5G - Telling brand stories with light and emotion

- In the context of technology changing the entire face of media, 5G LED is considered an OOH revolution, what makes this technology special, sir?

I see LED 5G not just as a medium, but as a living space to tell brand stories with light and emotion.

5G LED is not about the screen, but about the ability to turn static messages into dynamic experiences that update instantly, interact in real time, and can be measured with data. Each LED frame is a heartbeat of the city, where the brand not only appears but also blends into the urban life.

At Vinama, we always believe that: "Technology can shine, but only emotions can give that light soul".

- Vinama currently owns more than 200 5G LED locations in central areas of Ho Chi Minh City. What is the 5G LED system coverage strategy?

When we choose a location, it’s not simply about “beautiful” or “expensive”. We choose places that have a rhythm of life, a story. From Le Duan, Ton Duc Thang to Ben Bach Dang… each location is associated with the spirit of the city.

I want 5G LED to not just be an advertisement, but a part of the modern urban landscape, where people feel the vitality, movement and aesthetics of a smart city.

That is why Vinama always invests heavily in design, brightness, projection angle and visual experience so that each LED screen does not disturb the vision, but contributes to beautifying public spaces.

Vinama's 5G LED system appears in many effective product launch campaigns

- Currently, many big brands have chosen Vinama's 5G LED system. According to you, what factors make brands choose and stick with it for a long time?

I think it's a synergy in communication philosophy. Modern brands no longer want to "say it loud" but want to "say it right" in the right context, at the right time, and with the right emotion.

Vinama's 5G LED offers flexible display capabilities, real-time reach measurement, and even data-driven audience behavior. But above all, we provide a storytelling media platform where brands are seen, felt, and remembered.

We are proud that partners like Trung Nguyen Legend, KIDO, Masan , Gamuda Land... are not only customers, but also people who help us shape new standards for Vietnamese advertising.

Mr. Tran Viet Tan, Chairman of Vinama Media Joint Stock Company

"Golden time" for Vietnam's advertising industry to transform

- Besides the newly invested 5G LED system, Vinama is one of the few OOH enterprises pioneering Drowshow and 3D Mapping technology in Vietnam?

5G LED is the display platform, while Drowshow and 3D Mapping are the early deployed spatial storytelling languages.
If Drowshow, a light show using drones, creates a collective experience where thousands of people admire, are moved, and remember the brand emotionally, 3D Mapping turns architecture, walls, and water into a living canvas, making the brand message artistic and authentic.

Vinama does not pursue technology, but to create humanistic, convenient and effective values ​​for the brand, combining three factors: green - clean - interactive. All save energy, reduce light pollution, open up a connecting space for people to interact, take pictures, and share. Only when technology touches human emotions, does it truly have value.

Mr. Tran Viet Tan and VINAMA staff

- According to you, will LED 5G, Drowshow and 3D Mapping become the "new standard" of outdoor advertising in Vietnam in the future?

People today want to experience and share, not just see. Drowshow, 3D Mapping, 5G LED displays will create strong visual and emotional impacts, easily spreading on social networks. If 5G LED systems are the lights of the city, Drowshow and 3D Mapping are the lights of community emotions, connecting technology with the hearts of the audience.

Mr. Tran Viet Tan, Chairman of VINAMA Media Joint Stock Company (left) received a certificate of merit from the Minister of Culture, Sports and Tourism.

Vietnamese advertising is at a golden moment to redefine itself. From mere appearance, advertising will move to interaction and experience. I want to see Vietnam told through light, where each LED screen, Drowshow or 3D Mapping reflects the creative and humanistic spirit of the country.

When technology blends with emotions, when advertising spreads value and each brand speaks with kind language, that is when the Vietnamese media industry truly matures.

Source: https://vtv.vn/chu-tich-vinama-tran-viet-tan-va-dau-an-moi-trong-nganh-quang-cao-ngoai-troi-o-viet-nam-10025111320580593.htm