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Opportunity to promote local products abroad

Through trade and tourism connections between Korea and Lam Dong, great opportunities are opened up to promote and bring local products with quality standards and unique forms to compete, affirming their strengths in the domestic and foreign markets.

Báo Lâm ĐồngBáo Lâm Đồng28/11/2025

Rio Macadamia brand in Tan Ha commune, Lam Ha with a processing capacity of 20 tons per year is targeting foreign markets.
Rio Macadamia brand in Tan Ha commune, Lam Ha with a processing capacity of 20 tons/year is targeting foreign markets.

Experience similar tourism products

In addition to educational products, technology, and internationally prestigious cosmetic brands, Korea also attracts a significant number of local and international visitors who stop for a long time at the booths promoting tourism products during the days of trade and tourism connection activities with Lam Dong province. Among them, we can mention the Jeollanam-do brand tourism area, a southwestern province of Korea. With the message "The land of vitality", Jeollanam-do province of Korea invites visitors to nearly 50 local comparative advantage tourism products. That is the "world's number one scenery" Hwasun rock mountain and Dongbok dam, which are depicted by many Korean poets and calligraphers as majestic natural scenery. In particular, Jeollanam-do province has one of the 100 longest and most beautiful coastlines in Korea called Yeongwang Baeksu, running from North to South with immense mudflats, many strangely shaped rocks and welcoming the fiery sunset.

In particular, in Jeollanam-do province, there are many products that "intersperse" the identity and potential of Lam Dong province. For example, Boseong Tea Hill, with an area of ​​500 hectares, is promoted as "like green silk waves covering the mountain range, becoming a famous place for filming TV dramas and commercials. The high-class tea products produced retain both natural aroma and flavor. To enjoy the vacation, visitors can also experience tea picking and enjoy tea in the tourist area..."

Korea's strong products in the international market are displayed at Lam Vien Square - Da Lat
Korea's strong products in the international market are displayed at Lam Vien Square - Da Lat

Local products reach foreign markets

Similar in natural ecological space and form of tourism experience to Jeollanam-do province of Korea, Lang Biang Land tourist area of ​​Lam Dong province with the message "Light up the majestic land", has displayed to domestic and international tourists more than 20 products with bold imprints from the great forest. Accordingly, visitors not only immerse themselves in the echoes of gongs but also admire the delicate beauty of Hoa Dao waterfall, Ban Nguyet bridge, Lang Biang dance on the infinity lake. At the same time, experience and enjoy each high-tech strawberry, a local product miraculously crystallized from the good land at an altitude of 1,500 m above sea level. Lang Biang Land's mission for the domestic and international tourism market is "developing a sustainable ecosystem, friendly connection between people and pure nature, imbued with the cultural identity of the Central Highlands...".

Outstanding local products connecting trade with Korea include the vast Lam Dong region with a rich variety of vegetables, tubers, and fruits grown according to GlobalGAP and VietGAP standards at the farm of Dak Nong Clean Agriculture Joint Stock Company. In particular, the focus is on key products to serve the needs of tourists to explore different flavors and quality such as: melon, strawberry, sweet lemon, baby watermelon.

It is worth mentioning that among more than 100 booths connected with the Korean supermarket chain, there have been many start-up booths from local villages in Lam Dong with the mindset of being ready to integrate and reach out to the international market. Owner Nguyen Thi Anh from Tan Ha commune, Lam Ha shared that after more than 3 years of completing the processing machinery and equipment chain associated with expanding the domestic market, the Rio Macadamia brand has reached a total capacity of more than 20 tons of products per year, wishing to continue to overcome challenges to reach out to the world market. Ms. Anh said: "The advantage of Lam Dong macadamia raw material area is at an altitude of about 1,000 m above sea level. Through modern technological solutions, Rio Macadamia product lines have achieved 3-star OCOP certification, hoping to affirm their competitive position in foreign markets in the coming time...".

Source: https://baolamdong.vn/co-hoi-quang-ba-san-vat-dia-phuong-ra-ngoai-nuoc-405690.html


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