• Break through the alluvial cape
  • Message from the green cape
  • The green cape stretches out
  • Approval of the new urban master plan of Dat Mui
  • The youth of Dat Mui aspire to build a modern, ecological urban area.

Ca Mau Cape - the southernmost land of the Fatherland. Photo: HUYNH LAM

Once standing at the last coordinate mark of the country, looking at the S-shaped map like looking at a butterfly landing on a wave, I suddenly thought: A very small movement at this very end, who knows, could spread to the rest of the country?

Like the story of the Ca Mau crab, small but able to preserve the spiritual energy of the forest, the sea, the alluvial soil… it can become a “butterfly” creating a ripple effect for the entire Ca Mau brand.

When a product becomes a development philosophy

Where land, forest, and sea meet, Ca Mau crabs grow naturally like breathing: eating what the water provides; growing in rhythm with the tides; changing their shells with the rising moon. They thrive in the way nature nurtures native creatures.

Picking up a crab, people from other regions see firm meat and lots of roe; but people from Ca Mau see an entire ecosystem: the mangrove forest protecting it, the brackish water nurturing it, the fishermen’s hands preserving it, and the uninterrupted story of nature. To be exact, Ca Mau crab is not only delicious because of its taste, but is the crystallization of a land that knows how to live in harmony with nature.

Harvesting crabs in the mangrove forests of Ca Mau. (Photo courtesy)

A locality can build factories, can open roads, can do tourism . But to create an ecosystem where nature, people and products grow together, there must be endogenous trust. The belief that protecting the forest is also protecting crabs, protecting water resources is also protecting jobs, protecting the ecosystem is also protecting the future. That is where the butterfly effect philosophy comes to life: a small action in the ecosystem can create a big movement in the entire community.

You keep a forest - The forest keeps the alluvium - The alluvium feeds the crab - The crab feeds the family - The family re-feeds their faith in the forest. It's a beautiful, sustainable circle.

Ca Mau crab brand - the beginning of Ca Mau brand

Tourists take souvenir photos at the crab symbol at Ca Mau Cape Tourist Area. (Photo courtesy)

The Ca Mau crab brand is not only the brand of a product, but also the shortest and most truthful introduction about this land: "Ca Mau is a place where people respect nature, and nature has nurtured people".

Since then, people remember Ca Mau as having the largest mangrove forest in the country, Ca Mau as having a unique shrimp-forest ecosystem, Ca Mau as having the East Sea and the West Sea embracing each other, Ca Mau as having people living off the forest and the sea with patience and sincerity.

When a product is made with respect for nature, it becomes an “ambassador” of this land. A crab leaving the Cape carries with it the story of the forest, the sea, and the people of Ca Mau. That is the “butterfly effect” of local brands.

Keep the crab - keep the land of Mui Ne

If one day, Ca Mau people only focus on output and forget the ecosystem that feeds the crab, the crab will lose its soul. And then, the brand will only have its shell left.

Save crabs by saving forests. Save forests by keeping community trust. Keep trust by showing people that every choice they make, no matter how small, contributes to the sustainability of the entire land.

The butterfly effect is not far away. It is happening every day here, in the far South, where a single wind can carry the moisture of two oceans and a single crab can bring fragrance to an entire land.

Ca Mau crab is processed into many delicious and attractive dishes. (Photo courtesy)

Ca Mau grows from small acts of kindness

Sometimes a local brand does not start from tall buildings, but from something very ordinary: a clean product, a sustainable way of doing things, an attitude of respecting nature.

Ca Mau crabs, small in the hand, but great in the story of the ecosystem. If the people of the Cape know how to preserve these values, then one day, when someone mentions Ca Mau, people will remember not only because of the delicious crabs, but because this is a land that knows how to live kindly with nature, and because of that, nature naturally repays people.

It is the most sustainable brand.

That is the "butterfly of Mui Cay" flying silently./.

Le Minh Hoan

Source: https://baocamau.vn/cua-ca-mau-hieu-ung-canh-buom-nho-o-cuoi-troi-nam-a124472.html