Diversified tourism products at My Son heritage site

My Son constantly innovates and diversifies tourism products to create new and attractive appeal.

My Son World Cultural Heritage Site, Thu Bon Commune, Da Nang City is one of the most typical architectural and cultural works of the ancient Champa Kingdom.

Through the vicissitudes of time and history, this ancient tower complex has not only been preserved and conserved but also continuously promoted in value through innovative efforts.

My Son is increasingly becoming a tourist destination attracting a large number of domestic and foreign tourists.

In the cool weather of early winter days, Ms. Pham Thi Le Chi, a tourist from Hanoi, chose My Son as the destination for her weekend trip with her family.

Ms. Chi shared: “The space here is really special, ancient but close. It is impossible to visit all the tower clusters in one session, but each area has a QR code to find information very conveniently. In particular, the children enjoy decoding the relics, it is very interesting and they learn a lot about the history of Champa.”

Each temple and tower in My Son has its own story, making visitors even more interested in learning about it.

Over the past 10 years, with the support of international organizations, many groups of towers in My Son have been restored, preserved and opened to visitors. It is this foundation of sustainable conservation that has helped My Son affirm its core value of both preserving heritage and creating opportunities for tourism development.

My Son today has become a bright spot in the work of preserving and restoring relics.

Not only stopping at the work of preserving and restoring damaged tower groups, My Son Relics Management Board also implemented the renewal of a series of tourism products such as: Restoring Cham cultural space, increasing the frequency of daily folk art performances, opening themed tour routes such as "Imprints of ancient towers", "Journey with artisans" ... and many other unique interactive experiences to create more products for visitors to My Son Temple Complex, in addition to admiring the unique Cham towers, they also have the opportunity to enjoy special cultural and artistic performances.

Cham folk music in the heart of My Son heritage has become a tourist product attracting visitors to this place.

Tour guide Tran Huu Quyen shared that every time he introduces My Son Temple Complex to international visitors, the impression this world cultural heritage leaves in the hearts of visitors is quite large.

“Coming to My Son, the most profound thing they found was the layers of mortar that helped bind each brick together. That is something that cannot be seen. Researchers and scientists around the world with a lot of knowledge and means have not yet discovered the real mysteries about the tower building technique that have not been able to decode. That is the legend of My Son.

In addition, each temple and tower has its own story, making visitors even more interested in learning about it," said Mr. Quyen.

My Son has applied digital technology to develop tourism.

According to statistics from the My Son World Cultural Heritage Management Board, in 2024 alone, My Son Temple Complex welcomed more than 450,000 visitors. By the third quarter of 2025, this number reached 353,000, an increase of more than 4.2% over the same period.

From a “day tour” destination, My Son Temple Complex has now become a colorful cultural experience, attracting many international tourists who not only return many times but also serve as a promotional channel to help connect with more friends.

My Son temple complex has now become a colorful cultural experience, attracting domestic and foreign tourists.

Deputy Director in charge of the My Son World Cultural Heritage Management Board Nguyen Cong Khiet said that, recognizing the uniqueness and difference of the heritage, the unit is building a My Son tourism development project for the period 2025-2030 to diversify and further improve the quality of products and services and connect the heritage with the community.

My Son is increasingly diversifying, further improving the quality of products and services and connecting heritage with the community.

“To be worthy of the World Cultural Heritage, the My Son World Cultural Heritage Management Board determined that it is necessary to focus on improving the quality of services for tourists as well as developing unique and distinctive products. We also create the most favorable conditions for tourists to visit and experience longer, thereby attracting resources for both restoration and service development.

Therefore, we will have a roadmap to adjust ticket prices to suit current conditions and development trends," Mr. Khiet shared.

MR. QUAN - DO VAN

Source: https://nhandan.vn/da-dang-san-pham-du-lich-tai-di-san-my-son-post925896.html