Implementing the transformation of crop structure towards increasing value and economic efficiency on the same cultivated land area, localities in the province have implemented many solutions to encourage people to introduce new varieties into production to diversify agricultural products.
The Tien Son Ha Linh sticky rice product of Luu Suong Trading Company Limited (Ha Trung) was recognized by the Provincial People's Committee as a typical product of the province in 2022. Taking advantage of this, the company has invested in production, improved product quality and developed many high-quality rice varieties for production to serve market demand. Mr. Nguyen Huu Long, Deputy Director of Luu Suong Trading Company Limited, affirmed that being certified as a typical product has helped the enterprise enhance its reputation with consumers. From there, it creates more motivation for enterprises to invest in innovation, improve technology, improve design, packaging and register intellectual property of products to enhance competitiveness and expand the consumer market. To diversify products, the company is continuing to research and develop other products related to rice products, such as ST24, ST25, Seng Cu rice... At the same time, it is cooperating with people inside and outside the province to develop raw material areas with an area of over 700 hectares of commercial rice. Currently, the company is focusing on developing 2 typical rice varieties of Ha Trung district that have achieved provincial-level OCOP products: Tien Son areca nut sticky rice, Ha Linh commune and Gia Mieu golden flower sticky rice for the king, Ha Long commune.
In 2022, the Provincial People's Committee recognized 10 typical products and goods at the provincial level. Of which, 5 agricultural products were recognized, such as: brown rice milk of Lam Son Sugarcane Joint Stock Company (Tho Xuan); Tien Son Ha Linh areca nut sticky rice of Luu Suong Trading Company Limited (Ha Trung); Vi Thanh fish sauce of Hai Binh Seafood Processing Cooperative (Nghi Son town); pineapple slices of Tu Thanh Company Limited (Thanh Hoa city); Ngoc Pho rice of Sao Khue Joint Stock Company (Dong Son)... In addition, thanks to the initiative of the subjects and active support from programs and projects, many agricultural products in the province have been recognized as provincial-level OCOP products. In order to have many products recognized as above, relevant sectors of the province have actively implemented industrial promotion activities, creating favorable conditions for establishments producing rural industrial products. Along with that, the Provincial Center for Industrial Promotion and Trade Promotion always creates favorable conditions to support businesses to participate in fairs, exhibitions to display products, conferences to connect supply and demand, improve accessibility, and expand product consumption markets.
According to statistics from the agricultural sector, the province currently has about 200 agricultural products, including 12 key agricultural products in the fields of cultivation, livestock and aquaculture. Although rich in variety, there are still many agricultural products in the province that do not meet market requirements, mainly sold in raw form, with low economic value. In the province, there are not many agricultural product brands known to consumers nationwide like some provinces in the North and Central regions.
In order to diversify typical agricultural products, the agricultural sector is actively coordinating with localities to implement mechanisms and policies to develop key product groups. Along with that, localities in the province are also strongly applying scientific and technological advances in agricultural production to bring high economic value and adapt to climate change. In addition, localities are also building agricultural production models according to VietGAP, GlobalGAP standards and aiming for organic standards to gradually improve product quality...
Article and photos: Hai Dang
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