From international icon to trend of Vietnamese elite
Around the world , the flagship store model is considered a symbol of luxury and ultimate experience. From Fifth Avenue (New York), Champs-Élysées (Paris) to Ginza (Tokyo), flagship stores are always the center of luxury avenues with space, architecture and complete experience.
An international standard flagship store with a prime location, large scale, impressive design and a special service ecosystem creates an experience that a normal store cannot provide. When integrated into an apartment complex, this model brings dual value: residents can both live in a private, classy space and directly connect to the “heart” of the brand right below. Ultimate convenience, exclusivity and classy value spread to each apartment, turning the residence into a rare cultural and experiential asset.
In particular, investors must dare to give up short-term benefits: instead of dividing the base block into many shophouses that are easy to rent, they must choose to dedicate a large, expensive space to build a flagship store that meets international standards, something that very few investors in Vietnam have the vision and courage to do.
However, with the growing upper class and elite of Vietnam, the demand for living space integrated with flagship experiences is increasing. This gap creates an ideal opportunity for a pioneering project to appear - where the flagship store model is no longer a luxury dream but becomes a reality right in Vietnam.
Pioneering symbol of flagship store apartment model in Vietnam
In fact, the most livable city in Vietnam – Da Nang has become a pioneer in bringing the flagship store apartment model into urban life. And Mira building in Regal Complex is the place that paved the way for this trend.
As the soul of Mira building, Regal Mall owns 3 floors of up to 8,000 m², planned with 6 selected flagship stores. Mira residents live in a "miniature city" from the elite cuisine at Fine Dining Restaurants, the top Japanese culinary experience Omakase, to branded coffee cups at Starbucks, daily shopping conveniences at Winmart and education for the future generation at the international kindergarten.
Located on the 2nd floor, right above the commercial space, three wellness spa centers are created as “therapeutic oases” exclusively for residents – where the body, mind and spirit are cared for according to international standards. Here, each resident can find balance, regenerate energy and nurture comprehensive health right in the place where they live.
The 3rd floor becomes a privilege reserved for the community of residents with private Gym - Yoga, Kid's Club nurturing the future generation, Regal Exclusive connecting the business community, Regal Bar - an ideal relaxation spot, a coffee space connecting families, and Mira Pool - an infinity pool embracing the blue sea view. Each floor at Mira is a core experience, where residents fully enjoy every moment without leaving the building.
Located on a rare land fund with four facades and 418 luxury apartments, Mira scores strongly when 80% of the apartments have river and sea views. Each apartment is designed according to Regal Complex's own standards with a 3.6m high ceiling, a 5-star lobby of 8-10m and a large area of 90-150m², standards that have created the value of the Regal Group ecosystem.
Following the success of Embassy Tower, Mira appears as a new declaration of the high-class living standards in Vietnam. Not only reflecting the strong transformation of the luxury real estate market, Mira also opens up the "last chance to own" for elite owners who missed the previous Embassy Tower at Regal Complex.
Source: https://daibieunhandan.vn/da-nang-don-bieu-tuong-can-ho-flagship-tien-phong-tai-viet-nam-10397576.html
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