Dak Lak spreads Vietnamese flavors in Japan

Within the framework of the 2025 International Trade and Cooperation Promotion Program, the delegation of Dak Lak Provincial Business Association led by Mr. Huynh Van Dung, Chairman of the Association, visited and worked in Japan, combined with attending the 17th Niigata Food Messe 2025 International Food Fair, held at the Toki Messe Convention Center (Niigata Province, Japan).

This is one of the most prestigious food and beverage fairs in Japan, gathering more than 400 domestic and foreign enterprises, introducing thousands of products and modern processing technologies.

Mr. Nakahara Yaichi, Mayor of Niigata City, visited the booth of Dak Lak Provincial Business Association at the 17th Niigata Food Messe 2025 International Food Fair.

The booth of Dak Lak Province Business Association stood out with the theme “Spreading the most quintessential flavors of Vietnam”, displaying nearly 300 product units in the following groups: coffee, cocoa, macadamia, processed agricultural products and Lowen beer lines for export produced by Dak Lak Brewery.

Booth corner of Banana Brothers Farm Joint Stock Company at the fair.

On the opening day, Dak Lak booth welcomed many visitors, businesses and Japanese importers to learn, exchange and experience products, opening up opportunities for promotion, connection and trade cooperation in the Japanese market.

Fair visitors enjoyed products of Dak Lak enterprises.

Speaking at the event, Mr. Huynh Van Dung, Chairman of the Dak Lak Provincial Business Association, shared: “We bring to Japan not only the flavors of coffee, cocoa and typical agricultural products, but also the spirit of openness, creativity and aspiration of the people of Dak Lak”.

Booth corner of An Thai Investment and Development Joint Stock Company.

This activity not only contributes to promoting typical products and local brands, but also demonstrates Dak Lak's determination in international integration, green and sustainable economic development, and strongly spreads the image of "Dak Lak - Land of convergence of flavors, landscapes and opportunities" in Japan.

Booth corner of Saigon - Dak Lak Beer Factory.

Previously, a delegation of Dak Lak Province Business Association paid a courtesy visit and worked with leaders of the Vietnamese Embassy in Japan.

Businesses negotiate B2B trade promotion at the fair.

The two sides exchanged many contents of cooperation and promotion of Dak Lak's typical products in the Japanese market.

Delegation of Dak Lak Provincial Business Association participated in the fair.

At the same time, seek opportunities to connect businesses of the two countries in the fields of high-tech agriculture, product processing and trade.

Source: https://baodaklak.vn/kinh-te/202511/dak-lak-lan-toa-huong-vi-viet-nam-tai-nhat-ban-fdd0e00/