Awakening heritage in the hearts of the younger generation with Phu Gia conical hats.

Recently,FPT University in Ho Chi Minh City held the "Phu Gia Horse Hat Workshop and Exhibition Space," attracting a large number of attendees.

The "Phu Gia Horse Hat Workshop and Exhibition Space" event offers visitors the opportunity to listen to artisans share about the crafting process of horse hats, learn about the cultural and historical value of this heritage, and experience many interactive activities and games centered around the symbol associated with the heroic Tay Son army.

Having inherited the craft from his family and dedicated over 61 years to it, artisan Do Van Lan has poured his heart and soul into the Phu Gia horse-riding hat. He shared: “In the past, horse-riding hats were essential items for the Tay Son soldiers in every battle, protecting them from the sun and rain, and were associated with countless glorious victories. Our ancestors have painstakingly preserved and passed down this craft for generations, so we, the younger generations, have an even greater responsibility to continue it so that this heritage does not fade away.”

A conical hat maker discusses the traditional craft of hat making with students. (Photo: PV/Vietnam+)

The heart of the project is the "Phu Gia Horse Hat Workshop & Exhibition Space." This is where theory is brought to life. Here, young people are not just passive spectators. They transform into "apprentice artisans," personally practicing a step in hat-making under the dedicated guidance of artisans who have dedicated their lives to the craft. Besides interacting with and listening to artisans share the hat-making process, the event organizers also arranged many interactive game areas such as a carousel, a puzzle area, and a photobooth for souvenir photos... helping participants learn more about the history and structure of Phu Gia horse hats. After completing the challenges in each area, participants also have the chance to receive gifts at the end of the program.

Students participate in activities related to conical hats at the event. (Photo: PV/Vietnam+)

Closely associated with the glorious history of the Tay Son army, the Phu Gia horse-riding hat is not simply an object but a cultural symbol embodying the martial spirit of Binh Dinh province. From the ancient royal court to modern life today, the hat still holds a special place in traditional ceremonies and is increasingly sought after by tourists who come to experience and preserve it as a part of traditional Vietnamese cultural memory.

What sets this campaign apart is its engagement with young people right on their "playground": social media. The application of cross-platform storytelling on Facebook and TikTok through short clips, creative contests, mini-games, and heritage storytelling videos will ensure the message is widely, continuously, and engagingly disseminated. With the goal of attracting 350 direct participants and generating a deep media impact on social media, the project expects to create a powerful community-wide ripple effect.

(Vietnam+)

Source: https://www.vietnamplus.vn/danh-thuc-di-san-trong-long-the-he-tre-bang-non-ngua-phu-gia-post1076675.vnp