Masan's mark at the 80-year agricultural exhibition: Affirming its pioneering role in creating Vietnam's 'green era'

On November 12, 2025, at the National Convention Center, Hanoi, Masan Group (HoSE: MSN) participated in the Exhibition of 80 years of achievements in the Agriculture and Environment sector with the theme "Reaching the Green Era". The event was attended by more than 1,200 delegates, leaders of the Party, State, Government, and National Assembly.

This is a milestone marking the 80-year journey of construction, growth and dedication of the Vietnamese Agriculture and Environment sector, while affirming the pivotal role of agriculture, farmers, rural areas, resources and environment in the sustainable development of the country.

Customers visit WinEco's hydroponic lettuce model at the 80th anniversary exhibition of Agriculture and Environment

The exhibition introduces the industry's outstanding milestones through the ages, scientific and technological achievements, typical production models and green development initiatives, demonstrating the spirit of innovation, integration and creativity for an ecological, modern and sustainable agriculture.

At the exhibition area, Masan Group brought two typical stories of Vietnamese enterprises in the journey of creating green values. In which, WinEco is a representative of modern agriculture applying high technology and Masan High-Tech Materials is a high-tech materials processor with a closed value chain from mineral exploitation to production and supply, contributing to raising the position of Vietnam on the global playing field.

WinEco High-Tech Farm

As a pioneer brand in the journey of socializing clean vegetables in Vietnam, WinEco has been applying modern agricultural advances to bring "Clean - Delicious" products to domestic and international consumers.

All WinEco agricultural products meet strict quality standards such as VietGAP, GlobalGAP and Organic, are present in nearly 4,500 supermarkets and WinMart/WinMart+/WiN stores nationwide, and are exported to many international markets such as Korea and Taiwan.

WinEco owns a system of 14 high-tech farms

At the exhibition area, WinEco introduces the journey of modern agriculture with familiar vegetables in Vietnamese meals such as lettuce, tomatoes, cucumbers, bell peppers..., cultivated in a circular manner, saving resources and being environmentally friendly. Each product is the result of a continuous research and innovation process, demonstrating the desire to improve the quality of Vietnamese meals and affirm the position of Vietnamese agricultural products in the international market.

Together with WinEco, Masan High-Tech Materials (MHT) booth tells the story of a Vietnam mastering technology, aiming for a green future in the new materials industry. MHT operates the Nui Phao polymetallic mine (Thai Nguyen) with the second largest tungsten reserves in the world. MHT supplies four main products including tungsten, fluorspar, bismuth and copper – strategic materials widely used in high-tech industries such as electronics, automobiles, renewable energy, aerospace and new materials.

Customers visit WinEco's hydroponic lettuce model at the 80th anniversary exhibition of Agriculture and Environment

MHT's deep-processed products such as APT (Ammonium Paratungstate), BTO (Blue Tungsten Oxide) and YTO (Yellow Tungsten Oxide) demonstrate the ability to master advanced extraction and refining technology, achieving purity up to 99.9%, meeting and surpassing strict international standards, and are exported to major markets such as the US, India and China.

Amid the wave of restructuring the global supply chain, Vietnam is gradually asserting its position in the field of high-tech materials. With advantages in recycling technology and deep processing of strategic minerals, pioneering green manufacturing enterprises such as Masan High-Tech Materials are the foundation for Vietnam to create growth associated with responsibility and a green future.

Masan believes in the philosophy of “doing well by doing good”. The Group’s mission is to provide superior products and services to 100 million people in Vietnam and around the world, so that they can spend less on their daily basic needs. Masan realizes this vision by driving productivity through innovation, applying technology, building strong brands and focusing on realizing big opportunities related to the daily lives of the majority of people.

Masan Group’s member and affiliate companies are leading companies in the fields of fast-moving consumer goods, branded meat, retail, F&B chains, financial services, telecommunications and value-added industrial materials manufacturing. These are high-growth sectors of the Vietnamese economy.

Source: https://daibieunhandan.vn/dau-an-masan-tai-trien-lam-80-nam-nong-nghiep-khang-dinh-vai-tro-tien-phong-kien-tao-ky-nguyen-xanh-cua-viet-nam-10395352.html