Promote trade and expand markets for cooperatives

Recently, the Hai Phong City Cooperative Union has strengthened trade promotion, connecting supply and demand and removing difficulties for cooperatives in product consumption.

80% of the products of Nam Vu Clean Agriculture Cooperative ( Ha Nam commune) are consumed through e-commerce platforms. Photo: TRUNG KIEN

Building brands, expanding consumption

That Hung Clean Agricultural Products Production and Consumption Cooperative (Bac An Phu Ward) was established at the end of 2019, currently managing more than 15 hectares specializing in growing oranges and guavas. Previously, before building a brand, the cooperative's orange price only fluctuated around 20,000 VND/kg.

After achieving 4-star OCOP, the cooperative's organic orange products were upgraded, the selling price increased to 50,000 - 70,000 VND/kg, meeting the market segment of gifts and high-quality clean agricultural products. Chairman of the Board of Directors of the cooperative Nguyen Van Quang said that in addition to focusing on care techniques, the unit actively participated in trade fairs and conferences organized by the Cooperative Alliance and other industries, expanding the consumption network and building a sustainable brand.

In the field of seafood, Song Hai Seafood Company Limited (Cat Hai Special Zone) owns 5 4-star OCOP products, which are highly appreciated for their quality. Through the support of the City Cooperative Union, recently, the products have been introduced to fairs, weeks and distribution systems in many northern provinces, stabilizing output.

Not only in traditional models, many cooperatives have gradually approached e-commerce. A representative of Nam Vu Clean Agriculture Cooperative (Ha Nam commune) said that with the 3-star OCOP guava bud tea product, currently, 80% of the output is consumed through e-commerce platforms.

This is a new direction that is in line with market trends, but also requires improving digital capacity, standardizing processes and building a systematic brand to create trust for consumers.

Currently, agricultural, aquatic and agricultural processing cooperatives are gradually shifting from small-scale production to chain production models, improving product quality and building brands associated with the OCOP program.

Production line of Song Hai Seafood Company Limited (Cat Hai Special Zone).

Support for chain production

In 2025, the City Cooperative Alliance will carry out many practical trade promotion activities such as organizing " Hai Phong Trade Union Tet Market 2025", supporting member units to participate in exhibitions at events inside and outside the city, coordinating to organize the program "Displaying and introducing OCOP products and typical products of the city and the provinces of the Red River Delta in 2025" with 22 booths, expanding the connection space between cooperatives, businesses, distributors, consumers...

However, trade promotion activities of the collective economic sector also face many difficulties due to uneven production capacity, small scale, lack of investment capital, limitations in packaging, labeling, traceability, marketing skills and market access...

Many units have not yet adapted to digital transformation and product standardization, and need deeper support in science and technology, packaging and promotion to reach potential markets...

According to Nguyen Huu Dao, Permanent Vice President of the City Cooperative Union, the unit continues to survey and evaluate the reality of members to build support programs that meet their needs, focusing on connecting the consumption of key products, OCOP, high-quality agricultural and aquatic products.

In the coming time, the unit will implement market research programs, investment promotion, pilot foreign trade promotion, organize supply-demand connection conferences and guide cooperatives to standardize processes, improve management capacity, and gradually expand the market.

Thereby helping cooperatives overcome immediate difficulties, develop sustainably and long-term, affirming the Hai Phong agricultural product brand domestically and internationally.

Hai Phong currently has 855 recognized OCOP products, including 8 5-star products, 171 4-star products and 467 3-star products, helping to increase the value of local agricultural products.

VAN NGA

Source: https://baohaiphong.vn/day-manh-xuc-tien-thuong-mai-mo-rong-thi-truong-cho-hop-tac-xa-528317.html