In 2024, Apple is focused primarily on maintaining its dominance of the smartphone market with the iPhone 16 generation, while still venturing into virtual reality and AI technology.
Here are Apple's successful products in 2024.
iOS 18 operating system
Third-party app stores? RCS messaging? Changing default apps? They're all part of iOS, at least in some regions. Features that iPhone users once dreamed of are now available in iOS 18, although some of them feel forced.
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| Apple launches iOS 18 operating system with a series of new features |
The European Commission is driving the change, as are regulators elsewhere in the world , and 2024 marks a major turning point for Apple's most popular operating system.
Compared to before, the feature gap between iOS and Android is narrower in 2024. You can even rearrange icons without any grid restrictions, a feature that should have been on the iPhone long ago.
iPhone 16
The iPhone 16 is considered Apple's best standard iPhone ever thanks to its powerful A18 chipset, manufactured on an advanced 3nm process. The product also has 8GB of RAM for impressive multitasking capabilities and runs on the iOS 18 operating system, bringing a series of interesting AI features.
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| iPhone 16 has impressive sales |
On the front, the iPhone 16 features a modern Dynamic Island punch-hole display, an aluminum frame, and a premium glass back. This year, Apple has made a slight change to the design of the iPhone 16 with the rear camera cluster now shaped like a slimmer pill. The device's screen uses a 6.1-inch OLED panel with a resolution of 1,179 x 2,556 pixels, providing sharp images and vivid colors.
M4 Chip/Mac mini 2024
The M1 chip laid the foundation for Apple's ARM personal computer revolution, and the M4 generation also brings significant CPU and GPU improvements over previous generations of chips.
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| The M4 chip series delivers extremely powerful performance |
The M4 Max chip can be configured with up to 16 CPU cores, 40 GPU cores, and a whopping 128GB of unified memory with a bandwidth of 546GB/s. While these hardware specs pale in comparison to Windows machines, as long as you have the right workflow and can live with macOS, the Apple is offering some crazy creative potential.
Along with the M4 chip, Apple also announced its smallest desktop computer ever, the new Mac mini with M4 and M4 Pro chips. The device is only 12.7 cm on each side and weighs 670 grams, making it a powerful mini PC that is loved by many people.
AirPods 4
One of the biggest problems with earbuds is their fit. Many people can’t stand having silicone tips stuffed into their ears for hours, but the lack of a tight seal is what makes noise cancellation so bad.
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| AirPods 4 has many advanced features |
Apple has solved that problem with the AirPods 4 with ANC, which are developed with special ear mapping technology to ensure an optimal fit for different ear types, while still being able to add noise cancellation. New drivers also help ensure improved sound quality, which combined with longer battery life and a USB-C charging case, makes the AirPods 4 one of Apple's best true wireless earbuds to date.
Here Are Apple's Failed Products in 2024
Apple Intelligence
Not out of the AI "game", Apple has also officially introduced Apple intelligence, bringing a series of interesting AI features to users. However, contrary to many people's expectations, Apple Intelligence was only marketed as a key feature for the iPhone 16 series and was not present in the first updates of the iOS 18 operating system.
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| Apple Intelligence is rolling out rather slowly. |
This has disappointed many iPhone users who have been eagerly waiting to experience them since they were introduced by Apple at the WWDC 2024 event in June.
Now, more than three months after its official launch and with iOS 18.2 now out, Apple Intelligence is still missing some key features. Not to mention that the AI features are still exclusive to a handful of English-speaking countries. Users in Europe and Vietnam will have to wait until 2025 for support, which is a big disappointment.
Apple Vision Pro
Launched in the US in February, the Vision Pro seems to be on a tear. Despite expanding to other markets like Asia and Europe since then, Apple’s $3,500 headset is an expensive first-generation niche product with limited use cases. In addition to being expensive, Apple’s XR headset is heavy, bulky, and fairly isolated, with no real game-changing applications at the moment.
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| Apple Vision Pro is quickly forgotten |
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