Dien Bien: Opening of Phieng Loi village community tourism site and launching of smart tourism software "Dien Bien Tour"

On the evening of December 1, at Phieng Loi village, Dien Bien Phu ward, Dien Bien province, the announcement and opening ceremony of Phieng Loi village community tourism site took place with the theme "Developing tourism associated with promoting national cultural identity". Provincial Party Secretary Tran Tien Dung attended the ceremony.

Delegates attending the ceremony.

Also attending the ceremony were: Standing Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Council Le Thanh Do; Deputy Secretary of the Provincial Party Committee, Chairman of the Provincial People's Committee Le Van Luong; Alternate member of the Party Central Committee, Deputy Secretary of the Provincial Party Committee, Chairman of the Vietnam Fatherland Front Committee of Mua A Vang province; Chairman of the Board of Directors of IGB Group Vu Xuan Nguyen (representative of the software development unit Dien Bien Tour) along with a large number of people and tourists.

Delegates attending the ceremony.

Speaking at the opening ceremony, Secretary of Dien Bien Phu Ward Party Committee Nguyen Quang Hung said: Phieng Loi village still retains intact the traditional stilt houses, hand-weaving craft, soft xoe dance, typical culinary treasure, and the affectionate community lifestyle of the Thai ethnic group and the Black Thai branch. This is a priceless source of cultural assets, a distinct advantage for developing a community tourism model in the direction of respecting, preserving and shining the national identity.

Secretary of Dien Bien Phu Ward Party Committee Nguyen Quang Hung delivered the opening speech.

In recent times, with the attention and direction of the provincial leaders, the participation of the entire political system of Dien Bien Phu ward, the solidarity and efforts of the people, Phieng Loi community tourism activities have initially had positive changes: Infrastructure has been invested and renovated, some households providing tourism services have boldly invested in accommodation, culinary, and cultural experiences; the number of tourists visiting is increasing...

Speaking at the ceremony, Vice Chairman of the Provincial People's Committee, Director of the Department of Culture, Sports and Tourism Nguyen Minh Phu requested Dien Bien Phu ward to proactively complete the planning and detailed plan for community tourism development in Phieng Loi village, associated with the goal of building new rural areas; research and maximize the potential and advantages of nature and culture to develop diverse tourism products. In particular, it is necessary to maintain and regularly organize festivals, events, activities introducing folk songs, folk dances, folk games, sports, entertainment and typical souvenir products to attract tourists.

Vice Chairman of the Provincial People's Committee Nguyen Minh Phu spoke at the ceremony.

Vice Chairman of the Provincial People's Committee Nguyen Minh Phu also said that the people are the force that directly creates tourism products and services. Therefore, people need to unite and join hands to preserve the environment and landscape green - clean - beautiful; Preserve and promote cultural identity to create unique tourism products. Each person must become a friendly and professional "tourism ambassador", contributing to building Phieng Loi into an attractive destination.

Strengthening the promotion and introduction of Phieng Loi products and services. At the same time, promoting the State - Enterprise - People linkage model, promoting the leading role of households with investment conditions, supporting each other in tourism development in the spirit of "solidarity - working together - enjoying together", ensuring harmonious benefits and sustainable development.

Delegates performed the opening button ceremony.

At the ceremony, delegates performed the button-pressing ceremony to open Phieng Loi community tourism village and launched the smart tourism software "Dien Bien Phu Tour".

Chairman of the Board of Directors of IGB Group Vu Xuan Nguyen spoke at the ceremony.

According to the software developer, "Dien Bien Tour" is designed as a comprehensive digital tourism platform, helping tourists access destination information, look up local culture, find suitable schedules, connect with services and experience convenient travel right on mobile devices. For management agencies, the application supports data collection, analyzes visitor numbers, assesses tourism demand and enhances the efficiency of destination operations.

"Dien Bien Tour is not only a tool for looking up tourism information, but also supports localities in data transparency, improving tourist experiences and expanding opportunities to promote community products. The official launch of the software not only meets the requirements of digital transformation in the tourism industry, but also opens up a modern, intuitive and attractive promotion method for Dien Bien Phu ward", said the representative of the software development unit - Chairman of the Board of Directors of IGB Group, Vu Xuan Nguyen.

Immediately after the ceremony was a special art program introducing the culture of ethnic groups in the Northwest region, along with a low-altitude fireworks display and traditional xoe dance.

Source: https://daibieunhandan.vn/dien-bien-khai-truong-diem-du-lich-cong-dong-ban-phieng-loi-va-ra-mat-phan-mem-du-lich-thong-minh-dien-bien-tour-10397935.html