Businesses point out the limitations of students in the AI era

Phản hồi đa chiều từ các doanh nghiệp về người học trong kỷ nguyên AI - Ảnh 1. — Dr. Bao Trung, Head of Marketing Department, University of Finance and Marketing, shared at the seminar

This morning (December 9), Thanh Nien Newspaper organized a discussion: "Media training from Innovation to the New Era", with the participation of many leaders of agencies, universities, media experts, businesses, lecturers and students of many universities in Ho Chi Minh City.

Notably, at the seminar, Dr. Bao Trung, Head of the Marketing Department of the University of Finance and Marketing, shared specific information about multi-dimensional feedback from businesses about learners in the AI era.

Dr. Bao Trung said that the school has received a lot of mixed feedback from businesses – especially those that are directly using the human resources trained by the school. In general, businesses have recognized that the new generation of students are more dynamic, confident and adaptable than before. They have a good digital mindset, quickly catching up with social networking platforms, new content trends and many software supporting media production.

Notably, students are not afraid to experience, willing to learn AI tools such as ChatGPT, Canva AI or automatic video editing tools, suitable for the fast pace of change in the industry. Businesses also highly appreciate the creativity of students of the University of Finance and Marketing (UFM). In the context of short content, videos, images and storytelling (the art of storytelling) becoming the main trend, students are increasingly showing their acumen in telling stories using multimedia language. The spirit of continuous learning is a remarkable strength, helping students easily adapt, proactively update technology and not be left behind in a professional environment that requires constant movement.

Phản hồi đa chiều từ các doanh nghiệp về người học trong kỷ nguyên AI - Ảnh 2. — One of the contents shared by Dr. Bao Trung is about multi-dimensional feedback from businesses about learners in the AI era.

The ability to respond only stops at the level of taking advantage of technology.

However, the representative of the University of Finance and Marketing also pointed out that, along with the strengths mentioned above, businesses also frankly said that the ability to meet the work requirements of students in the AI era only stops at the level of taking advantage of technology, but has not really met expectations in terms of content depth.

A common limitation is the lack of strategic thinking. Students can write content, create videos or come up with ideas very quickly with the support of AI, but when it comes to a complete communication plan - from identifying the audience, building messages, allocating channels to measuring effectiveness - many students are still confused. Businesses expect young employees to not only "know how to use tools", but also to be able to answer the question "why do it like that" and not just "do what". In addition, soft skills are still a limitation such as teamwork, time management, communication in high-pressure environments...

"Technology shortens the process but cannot replace smooth coordination within the team or the ability to present and defend ideas to customers. Some businesses also note that students are easily dependent on AI, causing content products to lack their own identity. Businesses want AI to be just an "intelligent assistant", while creative thinking and personal values are the factors that make the difference," Dr. Bao Trung emphasized.

From those responses, this expert commented: "It can be seen that today's students have many clear advantages, but to meet the requirements of the media profession in the AI era, they need to be equipped with more depth in strategic thinking, data analysis, in-depth creativity and soft skills in a practical environment. This is also a challenge - and at the same time an opportunity for training institutions in general and schools in particular to continue to innovate programs and teaching methods to prepare learners with a more comprehensive and steadfast luggage in the face of unprecedented changes in the digital age."

Phản hồi đa chiều từ các doanh nghiệp về người học trong kỷ nguyên AI - Ảnh 3. — Students attending the seminar

Changing teaching methods towards increasing experience

As a training institution, a representative of the University of Finance and Marketing stated that program innovation is not only an inevitable trend but also the responsibility of universities in the face of unprecedented changes in technology. "Although we do not train in the media industry in a narrow sense, with a tradition of more than 50 years of training in economic fields - especially marketing, branding and integrated communications. The school understands very well the new requirements of the labor market, that modern media is no longer a story of technology or tools alone, but a combination of strategic thinking, technology, data, creativity and a deep understanding of human behavior," said Dr. Bao Trung.

Along with content innovation, according to the representative of the University of Finance and Marketing, universities must change teaching methods towards increasing experience, increasing practice, learning through projects and simulating situations. For example, over the years, the school has promoted business connections through business semesters, real media projects, inviting experts to participate in teaching, helping students narrow the gap between theory and practice, and at the same time practicing professional manners - values that businesses highly appreciate.

Source: https://thanhnien.vn/doanh-nghiep-neu-nhung-han-che-cua-sinh-vien-trong-thoi-dai-ai-185251209114225747.htm