Implement proactively, systematically, and with a focus on key areas.
In 2025, the Ministry of Culture, Sports and Tourism and the Vietnam National Tourism Administration developed and implemented a tourism stimulus program in accordance with Government Resolutions No. 11/NQ-CP and No. 229/NQ-CP, creating a comprehensive policy framework to promote sustainable recovery and growth.
Tourism promotion activities are not limited to simply promoting the image of the destination, but are integrated into an overall strategy to enhance destination competitiveness, expand markets, and attract high-quality tourists. Tourism promotion and marketing efforts are implemented proactively, systematically, and with a clear focus and priorities.
Sharing his thoughts on the effectiveness of tourism promotion and marketing efforts over the past year, Deputy Minister of Culture, Sports and Tourism Ho An Phong stated: The increasing scale, number, frequency, and scope of promotional activities demonstrate the proactive, creative, and determined efforts to innovate in terms of form, content, and methods of tourism promotion, harmoniously combining state and social resources.
Over the past period, the Vietnam National Tourism Administration has continued to effectively promote the public-private partnership mechanism, strongly mobilizing social resources to increase the scale, depth, and effectiveness of tourism promotion programs.
In addition, a series of programs promoting Vietnamese tourism have been organized in many key and potential markets such as Europe; and several countries including the United States, China, Japan, South Korea, India, Australia, and Russia. This has directly contributed to connecting Vietnamese tourism businesses with international partners, facilitating the flow of tourists, and strengthening market confidence in Vietnam as a destination.
According to the Vietnam National Tourism Administration, the achievements in promotion and marketing not only contributed to record growth but also affirmed the position of Vietnamese tourism as a key economic sector, spreading cultural values, promoting national soft power, and making a positive contribution to the overall development of the country in the new era.
In 2025, Vietnam's tourism sector is expected to reach record numbers: welcoming nearly 21.2 million international visitors for the first time ever – the highest number ever; serving 137 million domestic tourists; and generating approximately 1 trillion VND in tourism revenue.
Diversify the forms of tourism promotion.
A highlight of the 2025 tourism promotion efforts is the diversification of promotional methods. This includes linking tourism with culture, art, film, and major international events such as the Cannes Film Festival in France and the P4G Summit in Hanoi. The Vietnamese tourism brand will also continue to affirm its active presence at leading international tourism forums and fairs such as ITB Berlin, WTM London, and the TRAVEX fair within the framework of the ASEAN Tourism Forum.
Through these events, Vietnam's image is presented in a consistent and in-depth manner, conveying the message of a safe, friendly destination rich in cultural identity and increasingly attractive in terms of experiences. This is also an important channel for the tourism industry to grasp market trends and expand its network of partners in the context of increasingly fierce competition.
Alongside promotional activities in international markets, domestic promotional efforts have also been actively implemented, linked to large-scale cultural and tourism events. Notable examples include a series of activities within the framework of the National Tourism Year - Hue 2025, the VITM Hanoi and ITE Ho Chi Minh City international tourism fairs, and numerous cultural and tourism events in localities across the country.
Particularly during the 50th anniversary of the Liberation of Southern Vietnam and National Reunification (April 30, 1975 - April 30, 2025) and the 80th anniversary of the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025), tourism promotion activities were creatively integrated into various cultural spaces, fairs, and exhibitions. This created a vibrant atmosphere, strongly promoting domestic and international tourism.
With 2025 marking the anniversary of the establishment of diplomatic relations between Vietnam and many countries, international cooperation in the tourism sector will continue to be strengthened through bilateral and multilateral mechanisms. Promotional activities linked to cultural diplomacy and international relations will not only contribute to expanding the international tourist market but also foster people-to-people exchanges and enhance the image and position of Vietnamese tourism in the world.
Furthermore, digital communication efforts continue to be strengthened and deepened to promote Vietnam's tourism brand internationally. The vietnam.travel website of the Vietnam National Tourism Administration has risen to second place in Southeast Asia, reflecting the effectiveness of innovating content and methods of digital communication towards a modern, professional approach that aligns with the trends and requirements of the international market.
The Vietnam National Tourism Administration acknowledges that innovative efforts in promotion, advertising, and digital communication have significantly contributed to bringing the image of Vietnam, its people, and culture closer to international friends. Simultaneously, this innovation has been recognized and honored by leading global tourism award organizations over the past year.
Source: https://nhandan.vn/doi-moi-cong-tac-quang-ba-tao-dong-luc-cho-nganh-du-lich-tang-truong-manh-me-post937633.html
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