Da Nang tourism - a foundation for a new growth cycle.

Da Nang's tourism sector is currently poised to enter a new growth cycle, aiming to become a leading tourist destination in Asia. 2026 will be a pivotal year for Da Nang, focusing significant investment on the tourism industry – a key sector and a driving force in the city's socio-economic development.

During the period 2026-2030, the city aims for sustainable and high-quality growth, striving to achieve an annual revenue growth rate of approximately 14-15% from accommodation, travel, and food services; simultaneously, the total number of guests served by accommodation establishments is expected to increase by an average of 10-11% per year, thereby affirming the role of tourism as a key economic sector, making a significant contribution to growth and enhancing Da Nang's status.

Da Nang - A safe, friendly, and attractive destination.

Following the merger, Da Nang became a large-scale locality, with expanded area and population, and significantly enhanced advantages in natural resources, culture, and infrastructure. Along with groundbreaking policies from the central government, such as establishing a Free Trade Zone, building an international financial center, and promoting science and technology, innovation, and artificial intelligence, this has opened up new opportunities for tourism development.

"Da Nang - a safe, friendly, and attractive destination."

In 2025, Da Nang's accommodation establishments are estimated to serve over 17.3 million visitors, a 15% increase compared to the same period in 2024. Of these, international visitors are estimated at over 7.6 million, a 25% increase compared to the same period in 2024; and domestic visitors at nearly 9.7 million, an 8% increase compared to the same period in 2024. Revenue from accommodation, food, and travel services is expected to reach VND 60,000 billion, an increase of over 21% compared to the same period in 2024. The tourism environment will be maintained, and the image of "Da Nang - a safe, friendly, and attractive destination" will continue to be promoted.

Ms. Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism of Da Nang City, said: Facing new opportunities for Da Nang, the city has identified tourism as a key sector and a driving force for growth, aiming to develop into a tourism growth hub of Vietnam.

Developing tourism in conjunction with culture and sports will create differentiation and sustainable growth. Green tourism criteria and high-quality service/product standards will be used as benchmarks and measures of service quality to attract tourists and enhance the competitiveness of the destination.

As a key economic sector, Da Nang's tourism industry is being oriented towards developing a sectoral plan in conjunction with the implementation of adjustments to the Da Nang City Planning for the period 2021-2030, with a vision to 2050.

The reopening of many new flight routes has helped Da Nang's tourism industry accelerate and achieve breakthroughs.

Develop high-quality tourism products simultaneously, prioritizing three groups: signature products; core products; and supplementary products. Focus on building a tourism brand that connects Da Nang's three distinctive advantages: beaches, culture, and spirituality, with healthcare services, forming high-end resort centers combined with hosting international conferences, events, and festivals.

During the period 2026-2030, the goal is to achieve an annual growth rate of approximately 14-15% in revenue from accommodation, travel, and food services; and an average annual growth rate of approximately 10-11% in the total number of guests served by accommodation establishments.

By 2030, Da Nang aims to be a high-quality tourism and service center, a green and innovative tourism destination in Vietnam and Southeast Asia, and a leading destination for heritage tourism. By 2050, Da Nang envisions becoming a leading tourist destination in Asia, one of the top centers for high-end, green, and smart beach and eco-tourism resorts, and a venue for international conferences, events, and festivals.

"By 2026, Da Nang city aims to serve more than 19 million visitors at accommodation establishments; revenue from accommodation, food and beverage, and travel services is expected to reach approximately 70,000 billion VND."

Ms. Truong Thi Hong Hanh, Director of the Department of Culture, Sports and Tourism of Da Nang City

Da Nang is accelerating digital transformation in tourism development.

“Da Nang tourism continues to be a bright spot, maintaining its role as a key economic sector while sustaining double-digit growth and making significant contributions to the socio-economic development of Da Nang city over the past period. In 2026, Da Nang city aims to serve more than 19 million visitors at accommodation establishments; revenue from accommodation, food and beverage, and travel services is expected to reach approximately 70,000 billion VND,” Ms. Hanh said.

Green and sustainable development strategy

The Resolution of the First Congress of the Da Nang City Party Committee, term 2025-2030, identifies a focus on exploiting the city's potential and advantages while accelerating economic restructuring. The central focus is on promoting the development of six key sectors linked to the formation of six growth drivers, including the development of high-quality tourism and services, linked to world-class resort real estate; and the preservation and promotion of world and national cultural heritage.

According to Nguyen Dinh Vinh, Standing Deputy Secretary of the Da Nang City Party Committee: In the Action Program to implement the Resolution of the First Congress of the City Party Committee, term 2025-2030, Da Nang has set out key tasks and solutions. These focus on exploiting potential and advantages while accelerating the restructuring of the city's economy.

Specifically, Da Nang is focusing on reviewing, adjusting, and improving the quality of the Da Nang city planning for the period 2021-2030, with a vision to 2050; concentrating on planning and allocating investment resources according to the spatial development orientation into two regions, East and West, divided along the eastern section of the North-South expressway passing through Da Nang city.

Hoi An Old Town, Da Nang. (Photo: ANH CUONG)

Developing high-quality tourism and services, linked to resort real estate; preserving and promoting world and national cultural heritage. Building the Da Nang tourism brand associated with high-quality medical services, healthcare, and treatment; forming a chain of high-end, world-class destinations.

Da Nang International Airport welcomes the new year 2026 with a special horse mascot.

Promote the development of rural agricultural tourism linked to organic farming, local culture, and eco-tourism experiences. Develop community-based tourism models, traditional craft villages, and smart agricultural farms; encourage the development of forest-medicinal plant-ecotourism and community-based economic models in suitable areas.

According to Ms. Nguyen Thi Anh Thi, Vice Chairwoman of the Da Nang City People's Committee: “2026 is a pivotal year, marking the beginning of a new era of development for the country and the city. Da Nang City expects its culture, sports, and tourism sectors to successfully achieve their set goals, contributing even more significantly to the city's socio-economic development, and together with the country and the city, entering a new era – an era of national progress for Vietnam.”

Source: https://bvhttdl.gov.vn/du-lich-da-nang-diem-tua-cho-mot-chu-ky-tang-truong-moi-2026012109002371.htm