Positive signs at the beginning of the year.
The early days of 2026 have witnessed a vibrant picture of tourism in Quang Ninh, creating favorable momentum for a new year of growth. In just 5 days of the New Year's holiday (from December 31, 2025 to January 4, 2026), the total number of tourists visiting Quang Ninh is estimated at 657,000, including 70,500 international visitors; the number of overnight stays reached approximately 218,000, and total tourism revenue is estimated at 1,620 billion VND.
Many key destinations continued to demonstrate their appeal by welcoming large numbers of visitors, such as: Ha Long Bay with over 43,800 visitors, Sun World Ha Long Park with approximately 22,000 visitors, the Provincial Museum with nearly 6,900 visitors, and the Yen Tu historical and scenic site with nearly 10,000 visitors...
International tourists flocked to Ha Long Bay during the New Year's holiday. Photo: Hoang Quynh
The festive atmosphere "exploded" on the last night of 2025 with the New Year's Eve Countdown to 2026 at 30/10 Square, attracting nearly 50,000 locals and tourists. The program, themed "Discipline - United in Building the Future," lasted 180 minutes, combining artistic performances, electronic music , modern projection technology, and a high-altitude fireworks display. It became an impressive highlight, contributing to the vibrant atmosphere and affirming the role of large-scale cultural and entertainment events in stimulating tourism in Quang Ninh.
Building on the positive impact of the New Year's Day holiday, Quang Ninh continues to implement a series of large-scale cultural and tourism activities and events during the Lunar New Year of the Horse 2026. A highlight is the art program celebrating the 96th anniversary of the founding of the Communist Party of Vietnam on February 3rd (1930-2026) and the success of the 14th National Party Congress, scheduled to take place on January 25th at 30/10 Square with an estimated 50,000 attendees, utilizing modern performance technology to create a significant impact in both art and media.
The 2026 countdown concert "Quang Ninh - Welcoming the New Year 2026" attracted 50,000 locals and tourists. Photo: Minh Ha
In particular, the Avenue of Flowers and Light Technology along the Bay of Wonders, themed "Quang Ninh - Spring of Heritage, Digital Wonder," will be held for the first time from February 14th to 22nd, stretching from Ha Long Flower Park (Hong Gai Ward) to the Provincial Planning, Fair and Exhibition Center (Ha Long Ward).
The Avenue of Flowers and Light Technology by the Bay of Wonders will host exhibitions of flowers, flower boats, flower floats, and mascot models; light technology displays; LED screens and smart tourism experience screens; and the promotion of the province's achievements and milestones in 2025 and future development orientations. It will also showcase models and products from corporations, companies, and businesses. The space will also recreate the cultural spaces of the province's ethnic groups, the culture of miners, the sea, and the Truc Lam Yen Tu Buddhist culture; organize a space for traditional Tet (Lunar New Year) celebrations; and create a check-in area.
Locals and tourists take photos at the cultural space celebrating the Lunar New Year of the Year of the Snake 2025. Photo: Hoang Quynh
In addition, annual activities such as the Quang Ninh OCOP Fair - Spring 2026; art programs celebrating the Party and the Spring Festival in many localities; spring book and newspaper fairs; street music, folk games, the spring calligraphy ceremony, Vietnam Poetry Day… continue to contribute to diversifying experiences, extending the length of stay and increasing the attractiveness of the destination.
Conquer new goals
Entering 2026 with the goal of welcoming 22 million tourists and achieving total tourism revenue of 65,000 billion VND, Quang Ninh aims to become a modern, high-class, smart, and culturally rich international destination.
Tourists experience and explore the beauty of Ha Long Bay.
To realize this goal, Quang Ninh's tourism industry has identified the need to boost market development and promotion. Building on traditional markets such as China, South Korea, Taiwan, Europe, and America, the industry is proactively strengthening cooperation and deeper connections with major travel agencies, organizing thematic work programs, thereby not only attracting a stable number of tourists but also improving the quality of international visitors. Simultaneously, it is expanding promotion to new potential markets such as India, the Middle East, and Russia…
Simultaneously, the province attracts group and MICE (Meetings, Incentives, Conferences, and Exhibitions) tourists through coordination with trade unions of large corporations and travel agencies in both the North and South. Activities to welcome survey groups, famtrips, and presstrips are intensified to promote the image and new products, and to promptly adjust and improve service quality.
In particular, the tourism sector has advised the province to host major events and conferences, further contributing to strongly promoting the image of Quang Ninh as a "Safe - Friendly - Attractive" destination, elevating the local tourism brand on the national and international map.
The tourism industry continues to focus on improving the training of human resources for the tourism sector. In the photo: Staff on the Paradise Legacy cruise ship prepare a table for guests.
In addition, the province continues to focus on developing high-quality, environmentally friendly tourism products, diversifying experiences towards high-end tourism, night-time economy, and green tourism. Specifically: launching the Environmental Protection Program and the "One Unique Tourism Product for Each Locality" program; developing diversified tourism products, including adventure tourism (hot air balloons), creative tourism products (live shows, double-decker buses), and promoting night-time economy and heritage economy activities…
Simultaneously, the province will organize the Quang Ninh Tourism Development Conference 2026, the Quang Ninh Food Festival 2026, etc., to create highlights that attract tourists. The policy of attracting high-end tourism and service projects, adding international branded hotels and new golf courses demonstrates a clear direction in upgrading the tourism ecosystem, targeting high-spending tourists who stay for longer periods.
Keeping pace with the strong digital transformation trend in tourism, the province is implementing the construction of a database for the culture, sports, and tourism sector, and gradually applying IoT, demonstrating its determination to build a smart, modern, efficiently managed, and transparent tourism industry.
The tourism sector will also strengthen specialized inspections of accommodation establishments, tourism products, and tourist areas and destinations to ensure a healthy business environment, protect the rights of tourists, and maintain the reputation of destinations. At the same time, the systematic investigation and assessment of tourism resources will continue, providing a scientific basis for planning and developing appropriate products, avoiding scattered and unsustainable exploitation; and emphasis will be placed on training and updating knowledge for tour guides, and raising awareness about ecotourism and community-based tourism.
International tourists experience automated audio guides at Quang Ninh Museum.
Quang Ninh's tourism sector in 2026 is heading towards a new phase of development, focusing not only on expanding scale but also on improving quality, value, and sustainability. Through this, it aims to gradually create an image of a modern, smart, distinctive, safe, and friendly destination, worthy of being a key economic sector, making a significant contribution to the province's development and breakthrough.
Quang Ninh Newspaper
Source: https://bvhttdl.gov.vn/du-lich-quang-ninh-va-muc-tieu-moi-nam-2026-20260119103720205.htm
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