In recent times, the Industry and Trade sector has implemented many programs to bring Vietnamese goods to mountainous areas so that ethnic minorities, remote areas and isolated areas can access high-quality goods at preferential prices. Thereby, contributing to improving people's lives, gradually implementing social security and economic development goals.
From October 19-23, 2023, at Cuc Phuong Commune Stadium, a large number of people in Nho Quan district had the opportunity to shop and participate in many attractive activities within the framework of the "Exhibition Fair of industrial, handicraft, agricultural and forestry products of the region for ethnic minorities in Nho Quan district" jointly organized by the Department of Industry and Trade and the People's Committee of Nho Quan district.
Mr. Hoang Manh Dung, Deputy Director of the Center for Industrial Promotion, Trade Promotion and Industrial Cluster Development of Ninh Binh (Department of Industry and Trade) informed: The exhibition fair has a scale of 100 booths with more than 50 enterprises, organizations and individuals inside and outside the province participating. This fair is held in Nho Quan district because this is a mountainous district with a large number of ethnic minorities (17.3%), people's lives are still difficult, the rate of bringing Vietnamese goods to this area is not high.
Meanwhile, Nho Quan is a locality with great potential for developing specialty products. The district has formed key crop production areas such as: 100 ha of custard apple production area, 800 ha of pineapple production area; 40 ha of yellow tea production area... Up to now, the whole district has 16 products that have achieved OCOP certification, of which 8 products have achieved 4 stars, 8 products have achieved 3 stars. In addition, this place is also known for many famous tourist attractions such as: Cuc Phuong National Park, Dong Chuong Lake, bear conservation facility...
Recently, the Department of Industry and Trade has coordinated with the People's Committee of Nho Quan district to promote the campaign "Vietnamese people prioritize using Vietnamese goods", and at the same time organize programs to bring Vietnamese goods to rural and mountainous areas. Thereby promoting the potential and strengths of the locality, contributing to ensuring the goals of social security and socio-economic development of ethnic minorities and mountainous areas in the period of 2021-2030.
According to the records, the Fair attracted a large number of locals and tourists to come and have fun, visit and shop. Ms. Nguyen Thi Tham, Ao Luon village, Ky Phu commune, Nho Quan district said: "I live far from the district center, so Vietnamese goods markets like this are an opportunity for us to buy branded items with beautiful designs, good quality, reasonable prices without having to go far. I have chosen many products, especially essential items to serve my family's consumption needs at the end of the year".
"The fair of industrial, handicraft, agricultural and forestry products of the region for ethnic minorities in Nho Quan district" introduces many typical product groups of Ninh Binh province and some provinces and cities in the country such as OCOP products, agricultural, forestry and mineral products, tourism products, mechanics, machinery, agricultural equipment, agricultural and forestry processing, garments, fashion, food, handicrafts... In particular, at the fair there are also booths introducing cuisine, hometown specialties and folk games, sports imbued with the cultural colors of the Muong people.
Mr. Ngo Duc Tam, representative of Green River Food Processing Trading Company Limited said: "The Company's products participating in the Fair all have clear origins and guaranteed quality; mainly fish floss of all kinds. In order for people to have access to specialty products at affordable prices, the products offered are all priced lower than the market price at the same time."
According to many businesses participating in the Fair, the units do not focus much on profit and revenue factors but focus on the goal of social security, supporting people in rural and mountainous areas to have the opportunity to access high-quality Vietnamese goods. The Fair is an opportunity for them to find markets and connect with neighboring provinces. At the same time, it is a "channel" to promote and introduce products and services visually and effectively. Thereby contributing to affirming the brand of the business, creating a spreading effect in the community.
According to Mr. Hoang Manh Dung, Deputy Director of the Center for Industrial Promotion, Trade Promotion and Industrial Cluster Development in Ninh Binh, the success of this Fair is not simply about achieving sales, but more importantly, changing consumers' awareness of choosing goods. Through the activity of bringing Vietnamese goods to disadvantaged areas, people in rural areas can learn about and buy high-quality products produced by domestic enterprises. From there, they have more information to compare and evaluate the quality and price of domestically produced goods with those on the market.
In the coming time, the Center will promote the implementation of the Provincial People's Committee's Plan on implementing the Trade Development Program for mountainous, remote and island areas in Ninh Binh province for the period 2021-2025; The campaign "Vietnamese people prioritize using Vietnamese goods". From now until the end of the year, the Center will organize about 5 sessions for businesses to participate in fairs and trade promotion in provinces and cities such as: Lao Cai, Hai Phong, Nghe An and some provinces in the Northwest region.
Minh Hai
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