To make Lam Dong become the leading tourist center in Vietnam

With natural advantages, rich heritage, and strategic development orientation, Lam Dong is making efforts to connect resources, create unique tourism products, enhance tourism brands, and aim to become the leading tourism center of Vietnam and Southeast Asia.

Provincial leaders received the Certificate of National Treasure recognition for Dak Son lithophone.

Great tourism potential

According to the Department of Culture, Sports and Tourism, Lam Dong province is one of the localities with the most diverse and unique tourism ecosystem in the country. This is not only a land of resource convergence, but also possesses a lot of potential to connect the space of sea, forest and cultural tourism, and at the same time converges almost all types of landscapes typical of Vietnam: between plateau - forest - sea, island, creating a comprehensive tourism area, rich in resources and unique experiences.

In addition to possessing the famous climate and highland landscape like Da Lat, Lam Dong province has also expanded, with a coastline of more than 192 km, including many valuable marine resources of the former Binh Thuan province such as: Mui Ne, Phu Quy Island, Bau Trang, Ke Ga... Along with that are the wild mountain and forest destinations of the Dak Nong - Gia Nghia region. This is a particularly favorable condition to develop a comprehensive, sustainable and breakthrough tourism strategy.

During the Lam Dong Province Tourism Destination Experience Month 2025, the Department of Culture, Sports and Tourism conducted a survey of famous tourist destinations, historical - cultural relics, cuisine, entertainment services... in the three areas of Mui Ne, Da Lat and Gia Nghia. In particular, in Mui Ne, survey the national landscape of Bau Trang, the Hoa Thang - Hoa Phu coastal route, Mui Ne Antiquities Museum, Fish Sauce Museum, NovaWorld Phan Thiet and watch the Fisherman Show program. In Da Lat, survey the provincial tourist area TTC World - Valley of Love, Delight Park Da Lat, XQ Su Quan, Lang Biang Land tourist destination and watch the show "Epic of Au Lac". In Gia Nghia, survey Ta Dung tourism, Ta Dung Top View, Eva Village eco-village, audio exhibition house, monument of national hero N'Trang Long.

Tourists immerse themselves in the culture of the K'ho people at the foot of Lang Biang mountain.

Through this, the tourism industry and businesses have the opportunity to link products, services and destinations into a chain of high-quality tourism products. This connection not only helps businesses build differentiated and competitive products combining the three regions of the province, bringing a complete experience to tourists, but also affirms product brands and attracts investment. At the same time, increased cooperation will promote local tourism development, bringing many economic, cultural and social benefits.

According to the Provincial Tourism Association, the new Lam Dong land has many advantages in terms of tourism potential to develop experiential tourism and cultural tourism associated with the community. To promote this available potential, the infrastructure system needs to be invested and developed synchronously, especially transportation. Lam Dong has a culture, converging diverse cultural identities from 49 ethnic groups, and is fully capable of becoming a cultural tourism center of the country. When it is possible to combine cultural forms from the blue sea, thousands of flowers, and great forests, there will be more value, bringing interesting experiences to tourists.

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Tourism businesses in the province will not be alone. The Department of Culture, Sports and Tourism is committed to accompanying and creating the best conditions for tourism and travel businesses to work with the locality to build a new image of Lam Dong, new experiences with 3 regions' advantages.

Mr. Nguyen Van Loc, Director of the Department of Culture, Sports and Tourism of the province

Promote and link tourism development

At the Lam Dong Tourism Development Cooperation Promotion Conference, experts, associations, businesses and investors highly appreciated the province's tourism potential. At the same time, they focused on proposing important solutions to develop sustainable tourism. That is, building diverse tourism products, based on the strengths of each region, the province needs to develop tourism types such as: eco-tourism - highland resorts, sea - sand - adventure sports tourism, cultural, historical tourism and community tourism associated with ethnic minority identities. Strengthening tour links to expand tour connections between Lam Dong and Ho Chi Minh City, the South Central region, the Central Highlands and international partners. In particular, focusing on solutions to develop tourism in a green, sustainable direction, connecting the community and applying digital technology to promotion.

Tourist survey group visits Mui Ne Antiquities Museum

Prof. Dr. Eric Jose Olmedo Panal - Director of the International Institute of the University of Economics and Finance, Ho Chi Minh City, was very impressed with the cultural experiences, entertainment, arts, etc. of Lam Dong province. He said that Lam Dong has a diverse culture with traditional cultural heritages of ethnic groups, from tangible to intangible. These are valuable assets to promote to domestic and international tourists. Therefore, the locality needs to take full advantage of opportunities to expand the promotion of the cultural characteristics of each ethnic group...

In addition, to develop unique tourism products, the tourism industry needs to identify specific customer groups, because each group has different needs. For young people, it is experiential tourism, love to conquer and explore, but for older customers, it is resort tourism, medical tourism... requiring safety as well as service quality to be improved.

Mr. Nguyen Van Loc - Director of Lam Dong Department of Culture, Sports and Tourism said that to achieve the goal of welcoming 23 million visitors, the province is committed to strengthening regional connectivity, expanding international cooperation, promoting public-private partnership models and encouraging the participation of communities and businesses in product and service development. At the same time, it will prioritize the development of new tourism products, promote tour and route linkage activities, mobilize investment resources and strengthen the companionship of businesses and communities to gradually realize the goal of building Lam Dong into a leading green, sustainable and attractive tourism center in Vietnam and the region.

Source: https://baolamdong.vn/e-lam-ong-tro-thanh-trung-tam-du-lich-hang-dau-viet-nam-391447.html