EraBlue Achieves Big Success in Indonesia, Sets Goal to "Double" Its Achievements by 2026

The EraBlue electronics retail chain in Indonesia, owned by Dien May Xanh Investment Joint Stock Company (DMX) - a member of Mobile World Investment Joint Stock Company (MWG) - recorded positive business results in 2025, marking an important milestone in the Group's strategy to expand its operations into international markets.

EraBlue is a joint venture between The Gioi Dien Thoai (Mobile World) and Erafone, both part of the Erajaya Group.

Specifically, by the end of 2025, EraBlue achieved revenue of VND 3,800 billion and recorded a positive profit of USD 3 million for the first time, reflecting the operational efficiency and adaptability of its electronics retail model in Indonesia. This also marks a pivotal year showing that the joint venture has overcome the investment and foundation-building phase and officially entered a sustainable growth cycle.

To date, EraBlue has expanded its network to 181 stores nationwide, demonstrating its rapid growth in the Indonesian market. According to Mr. Doan Van Hieu Em, General Director of Dien May Xanh JSC, EraBlue has exceeded its business plan, reaching its target early in October 2025, surpassing 150 stores and far exceeding its profit target of 18 billion Rupiah (approximately 1 million USD) for the entire year.

Source: https://mwg.vn/tin-tuc/erablue-thang-lon-tai-indonesia-dat-muc-tieu-nhan-doi-nam-2026-2323