Final round of Miss Vietnam Ethnic Tourism contest

The final round of the Miss Ethnic Tourism Vietnam 2025 will take place from November 7 to 15, 2025 at Moc Chau National Tourist Area, Son La Province. Previously, from October 19 to 23, 2025, the Organizing Committee of the Miss Ethnic Tourism Vietnam 2025 coordinated with the Department of Culture, Sports and Tourism of the province, Moc Chau ward and other units to successfully organize the semi-final round at Moc Chau National Tourist Area; the main activities are to design for the contestants to experience, introduce the culture, people, natural landscapes, build propaganda and promotional films about the contest associated with promoting tourist destinations and tourism products of Son La and Moc Chau.

The contest took place with the message "The beauty of Vietnam is the beauty of 54 ethnic groups; the pride of Vietnam is the eternal cultural value of 54 flowers". The Organizing Committee aims to find "cultural ambassadors - tourism ambassadors" who combine the elements of truth - goodness - beauty, inspiring the community positively.

The organization of this contest aims to honor the beauty of women of 54 ethnic groups in Vietnam, spread the message of cultural pride and national solidarity. At the same time, it contributes to promoting cultural heritage, promoting green tourism, community tourism, attracting domestic and foreign tourists to Son La.