Ford Vietnam sold a total of 21,700 vehicles in the first 6 months of 2025, up 23% year-on-year, and set a record for the highest sales volume ever achieved since its presence in the S-shaped strip of land. This achievement affirms the brand's solid position and steady growth momentum after three decades of accompanying Vietnamese consumers.
In June 2025 alone, Ford recorded sales of 4,167 vehicles, an increase of 26% compared to June 2024. This result shows the strong consistency of the dealer network in improving the customer experience as well as the growing appeal of Ford product lines in the market.
Ford Ranger leads the pickup segment
Ford Ranger continues to maintain its leading position in the pickup segment with 7,785 vehicles sold, accounting for 67% of the market share. This model has become the preferred choice of both individual and business customers thanks to its bold American design, durable performance and advanced technology.
The suggested price of the Ford Ranger is attractive, from 707 million to 1.039 billion VND for 7 version options.
Ford Everest dominates mid-size SUV segment
Ford Everest – the premium mid-size SUV maintained its strong appeal with 5,134 units sold, up 16% year-on-year. This model leads the segment with 73% market share thanks to its harmonious combination of comfort, flexibility and solid driving feel.
Ford Territory breaks through 90% growth
In the C-class urban multi-purpose vehicle segment, Ford Territory achieved sales of 5,630 vehicles in the first half of the year, an increase of more than 90% over the same period. Notably, in May, this model led the segment with record sales of 1,481 vehicles, accounting for 24% of the market share.
Since its launch, Ford Territory has recorded total sales of nearly 24,000 vehicles, a clear demonstration of the enduring appeal of this model in the automobile market. Possessing a youthful design, modern interior and many smart connectivity technologies, Territory is becoming the preferred choice of a generation of dynamic young customers.
Ford Transit dominates the commercial vehicle segment
Ford Transit continues to be the best-selling commercial vehicle in the market with 3,020 vehicles and 78% market share, up nearly 40% over the same period. This achievement affirms the trust of transport and travel businesses in the Ford brand.
Services and technology enhance the experience
In addition to sales achievements, Ford Vietnam also focuses on developing new service platforms. The 4-hour or free Mobile Service has been expanded from Hanoi to Ho Chi Minh City with nearly 8,000 customers using it.
The FordPass application achieved an activation rate of up to 93%, becoming the market with the highest FordPass usage rate globally, demonstrating the ability of Vietnamese consumers to quickly adapt to technology.
“The positive growth results in the first half of 2025 are a testament to the trust that Vietnamese customers have in the Ford brand. We will continue to invest in products, services and technology to bring a unique ownership experience, contributing to improving the quality of mobility for Vietnamese consumers,” said Mr. Ruchik Shah, General Director of Ford Vietnam.
With record sales of 21,700 vehicles and leading position in many important segments, Ford Vietnam continues to affirm its commitment to accompanying Vietnamese consumers over the past three decades and looking towards the future.
Source: https://khoahocdoisong.vn/ford-viet-nam-lap-ky-luc-doanh-so-ban-oto-nua-dau-nam-2025-post1555912.html
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