Gen Z recreates childhood memories with a Mid-Autumn Festival concept that is both traditional and modern

With over 300 art fashion projects under her belt, art director and stylist Pham Hoang Yen continues to affirm her pioneering mark by bringing to Mid-Autumn Festival 2025 a look that is both traditional and contemporary. The concepts she creates not only recreate childhood memories, but also open up a vibrant art space, inspiring the young generation about Vietnamese identity.

Mid-Autumn Festival is associated with childhood memories of moonlight, the sound of lion drums, star lanterns... but for Pham Hoang Yen, Mid-Autumn Festival 2025 is a picture of contemporary culture, where traditional culture is recreated through the language of art, fashion and vision.

As a young artist pursuing a career in cultural development, Hoang Yen shared that she loves wearing traditional costumes such as ao dai, velvet scarves and silk shirts and using uniquely designed products from local Vietnamese brands.

The concepts she built became "bridges" connecting the past and the present, making Mid-Autumn Festival not only a holiday season, but also an artistic space that evokes national cultural pride.

PHOTO: NVCC

Personal style more or less reflects artistic identity, so Hoang Yen is very fond of colors like pink, green, blue, purple - these colors are repeated in her wardrobe and in her art projects, or in other words, they are "personal colors".

Each concept is meticulously researched by Hoang Yen from cultural stories, accessories to costumes, all are designed to be maximally personalized.

PHOTO: NVCC

The Mid-Autumn Festival photo series was created by a female stylist from Gen Z with cultural stories through a fashion language that is both modern and traditional.

PHOTO: NVCC

Hoang Yen uses many colors with outstanding, colorful tones along with floral motifs and natural backgrounds to create an impressive artistic fashion photo series.

PHOTO: NVCC

The ao dai with yem neck is made by a female stylist with her own creative language.

PHOTO: NVCC

Stylist Hoang Yen pursues an impressive artistic fashion style. In each concept, she uses many colors that are prominent, colorful, and even contrasting.

PHOTO: NVCC

Stylist Pham Hoang Yen

PHOTO: NVCC

Born in 2001, Pham Hoang Yen is one of the outstanding stylists - art directors of the Gen Z generation. She has had many artistic fashion projects, collaborating with designers such as: Le Thanh Hoa, Hoang Minh Ha, Do Long, Ivy Moda, Canifa... and many famous fashion magazines in Vietnam. Looking back on the journey she has gone through, Pham Hoang Yen said: "Each project for me is like a continuation of the story of Vietnamese culture in creative language. And I believe this journey will never end."

Thanhnien.vn

Source: https://thanhnien.vn/thoi-trang-tre/gen-z-tai-hien-ky-uc-tuoi-tho-bang-concept-mid-autumn-festival-truyen-thong-vua-hien-dai-1852510030930211.htm