Enhance the visitor experience

World Natural Heritage Ha Long Bay and Complex of Monuments and Landscapes Yen Tu - Vinh Nghiem - Con Son, Kiep Bac are two World Heritage Sites recognized by UNESCO. Quang Ninh also has more than 600 outstanding relics and landscapes. The province has a synchronous transportation and tourism infrastructure system with a total of 1,630 ranked accommodation establishments, more than 44,000 rooms with many international brands. In particular, the province has a series of unique tourism products, such as: overnight cruises, sightseeing cruises, restaurant cruises on Ha Long Bay; tours to visit Yen Tu, sea and island tourism, border tours to experience the culture of indigenous ethnic minorities; rich, unique and attractive culinary experiences and high-quality products, attracting luxury customers...

Recently, closely following the "Project on developing the night-time economy in Vietnam"; Pilot project on developing the night-time economy in the period of 2023-2025 in Quang Ninh province, the province has directed the development of key industries to increase experiences and attract tourists staying in Quang Ninh, such as: Performing arts; entertainment and shopping; sports, health care; sightseeing and cuisine...

Tung Lam Development Joint Stock Company introduces unique products in Yen Tu to partners at the event "Vietnam Travel Day 2025" coordinated by the Vietnam Tourism Association and the Provincial People's Committee, November 2025. Photo: Minh Ha

Since the beginning of the year, many new and attractive tourism products have been launched. Typically, at the Bai Chay ward tourist area, Halo Bay Show - a unique and attractive water music show at the Ha Long Marina Urban Area (Bai Chay ward), is performed for free every evening; Halong Marina Street Fest night market has an international walking street style with many amenities and diverse experiences for all ages, held every week with a fresh and attractive theme, full of gifts for attendees. Or the VuiFest Ha Long night street with more than 30 food and souvenir stalls combined with the landscape of Ha Long Bay has created a vibrant night street, attracting many tourists when coming to Quang Ninh.

In many central areas, bars, pubs, shopping and night entertainment areas have also been established, especially night food courts with Chinese, Korean, European - American and Indian flavors. Along with that, there are also experiential services such as: City tour by double-decker bus; city sightseeing bus; night fish market experience tour; Yen Tu night tour; cruise ships to visit the shores of Ha Long Bay with many large-scale invested ships, such as: Sea Octopus, Delight, Ambassador, Dolphin...

Since the beginning of the year, Quang Ninh has held many cultural, artistic events and large-scale music festivals that have created attraction such as: Superfest 2025 - Bright Summer Program; Skywave Ha Long 2025 Music Festival; Superfest Halong; Ha Long Concert 2025, Concert "Quang Ninh - Heroic Mining Land"; "Good Voices on Quang Ninh Radio and Television in 2025" Contest; Uong Bi Golden Autumn Program in 2025; Full Moon Festival and Artistic Light Performance by Heritage Bay; Ha Long - Quang Ninh Culinary Festival in 2025; OCOP Fair... Ms. Tran Thi Nhung (tourist from Ho Chi Minh City) said: Every time I come to Quang Ninh, it gives me a new feeling. Quang Ninh constantly has new tourism products that attract tourists' exploration. The night in Quang Ninh is also more exciting than before with many services such as walking streets, souvenir shopping, watching art shows, fireworks...

With Quang Ninh's innovation in tourism and service development, in the first 10 months of 2025, the province's total retail sales of goods and consumer service revenue increased by 19.25%; revenue from accommodation and food services is estimated to increase by 22.98%; revenue from arts, entertainment and recreation activities increased by 15.03%; revenue from transportation and warehousing increased by 30.11%. Quang Ninh welcomed an estimated 18.43 million tourists, an increase of 10% over the same period in 2024, with total tourism revenue estimated at VND 48,362 billion, an increase of 21% over the same period.

In the last months of the year, the province continued to direct the promotion of tourism demand, strongly promoting the night-time economy to contribute to increasing tourism and service revenue, and positively contributing to economic growth. Recently, Vietnam Travel Day 2025, organized by the Vietnam Tourism Association in coordination with the Provincial People's Committee, gathered 520 domestic and foreign tourism units. There was a series of activities including a national travel forum, connecting, promoting products, surveying destinations and gala exchanges. In particular, this event attracted about 120 representatives of large travel businesses from key and strategic tourism markets of Vietnam: Korea, China, Japan, Taiwan, India, Philippines, Indonesia, Malaysia, Singapore, Thailand and many other countries. Businesses directly met and introduced products to tourists, signed agreements to develop business cooperation with domestic and international partners...

Northwest specialty booth at the Quang Ninh Food Festival 2025, on the evening of October 30, 2025, at Sun Carnival Square (Bai Chay ward). Photo: Ha Phong

In the coming time, the province will continue to orientate the development of green tourism and sustainable tourism, striving to welcome over 22 million tourists by 2026, including 5 million international visitors, with tourism revenue reaching at least VND 65,000 billion. Accordingly, the province will continue to focus on tasks, including increasing support for investors to promptly complete a number of high-quality tourism and service projects, such as: High-class resort and entertainment complex, golf course and residential area Monbay Van Don; High-class complex tourism service area in Van Don Economic Zone... At the same time, upgrading tourism products is the strength and characteristics of Quang Ninh associated with 2 identified breakthroughs: Ha Long and Yen Tu; developing Bai Tu Long Bay tourist area, Tra Co tourist area; building Van Don - Co To into a leading national tourist area...

At the same time, diversify tourism products, improve tourist experiences, develop smart tourism through the application of AI, IoT, personalize itineraries, optimize services and increase interactivity. The province continues to build the Heritage Economic Development Project and night economy of Quang Ninh province in the period of 2026-2030, enhancing the value of the World Heritage - Natural Wonder of Ha Long Bay. Along with that, build and implement the planning of Yen Tu area; enhance the tourism product "One destination - Two heritages", that is, connecting the Ha Long Bay - Yen Tu journey, combining virtual reality experiences (VR/AR) to recreate historical spaces and cultural heritages with modern technology. At the same time, promote night tourism and creative economy, with art streets, light performances and coastal culinary spaces...

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